Many online meme generators have a limited library of meme templates. Kapwing is a free meme generator that allows users to upload their own media, add captions and text,  and make custom memes instead of relying on pre-existing content. Unlike most meme makers, Kapwing also supports video memes and GIFs, making it an ideal platform for original meme makers.

In this article, I’ll explain how you can use Kapwing to make a custom meme from your own image, photo, or video.

How to make a custom meme (step by step):

  1. Upload your meme image(s) or video(s)
  2. Size and arrange your media
  3. Add text
  4. Download and share

Step 1: Upload your meme image(s) or video(s)

Open the Kapwing meme generator and click “Get started” to make a custom template. You have two options: start with a blank canvas or upload your own image/video clip.

Upload or Import a Video or Image in the Kapwing Studio
Upload or Start with Blank Canvas

The “blank canvas” option means that you start with an empty background that’s already sized for social media. If you have a specific size requirement for the output, start with a blank canvas to get going.

A Blank Meme Canvas on Kapwing

Upload media onto your canvas by clicking the “Upload” button in the toolbar. Kapwing supports videos, PNGs, and GIFs so that creators don’t have to worry about file extensions to upload what they want. You can import from YouTube, Vimeo, Google Drive, or any other website.

There’s also an option to “Resize” the canvas, change the background color, and trim any video you import to make it shorter.

Elizabeth Giles Video Meme on Kapwing
Elizabeth Giles Video Meme on Kapwing

The “Canvas” is ideal for:

  • Instagram memes: For the “Resize” menu, choose the square 1:1 size. This will make your meme the right size for your feed.
  • Twitter or Facebook memes: Use the 4:5 or 5:4 option
  • Story memes: Size for vertical video, a 9:16 canvas
  • Collage memes: Position multiple pictures and videos side by side or overlaid on each other. You can make your memes as complex as you like.
  • Comic memes: Put images in a row, like the drake meme.
  • Reddit memes: Since Kapwing supports videos, photos, and GIFs, it’s ideal for Reddit posts.
Collage Meme for Instagram
Collage Meme

When you upload your image/photo or paste a link directly, the media will take up the whole canvas. This is the right choice if you want to embed text or images right into your picture/video meme.

Stranger Things 3 Meme

Step 2: Size and arrange

Once you have the right background for your meme, you an arrange the images and videos where you want them on the screen. You can put them side by side, one on top of the other, or overlaid. You can rotate layers to fit in a particular position or add subtitles. You can add shapes, watermarks, and logos with the simple, Google Slides-like UI.

LinkedIn, Facebook, Instagram, Tinder Meme Maker

For videos, you can add music or multiple scenes to make a meme compilation.

Step 3: Add Text and Image Layers

A meme isn’t truly a meme until you’ve added a caption. Just click the “Add text” button in the Kapwing toolbar and drag the text to where you want it on your meme.

Greta Thunberg meme maker

You can make the text box smaller or larger, add a white or black outline, and change the color. Kapwing has an extensive font library with thousands of meme fonts that you can choose from and search through.

Kapwing's tools give you creative control over what your meme will look like. Some options include:

  • Rounded corners: Make an image or video layer look like it came off of Twitter by adding slightly rounded corners
  • Speed change: Make a video clip go faster or slower
  • Image search and emojis: Use the "Images" tab to browse through images from all over the web and get access to all standard iOS emojis. Perfect for heart emoji memes and clown memes.
  • Shapes and arrows: Add shapes to annotate, cover up, and divide the meme.
  • Blur and filters: Use the "adjust" tab to change the way an image or video looks
  • Multiple scenes: Append multiple images or videos together for a dank meme compilation.
  • Background music: Add music to a video or image. Perfect for TikTok memes!

Step 4: Publish and share

When your meme looks right, click the “PUBLISH” button to generate your custom meme. Once the Kapwing Kittens process your video, you can download the meme directly and share it with your friends or post it on social media.

They're the same picture meme maker

It’s also possible to “Edit” your meme, in case you made a mistake or want to re-meme the image with a new caption. You can share the edit-able template with your friends to make it go viral!

Signing in to Kapwing means all of your memes and projects are saved in your Kapwing Workspace with no watermark. You can invite another person to your Workspace to share all of your custom memes with them.


There are plenty of benefits to using the Kapwing meme generator to make custom memes. You don’t need to sign in or create an account to use it. Kapwing’s meme generator works on Chromebooks, both iOS and Android phones, and any computer. Since it’s online, users don’t need to install anything to use it. Users can click on the “Help” button to chat with Team Kapwing at anytime.

Kapwing is free to use, but there is a small watermark in the corner of the output video. If you sign in to Kapwing, the watermark will be removed for free.

Lastly, Kapwing is a startup, so the creators are constantly adding new features and asking users for ideas. We love meme culture and have made templates of all sorts of memes, like the “What are Those?” video. We always look forward to users emailing us or Tweeting us about our tools and the features they want us to add.

Thanks for reading! Happy meme generating.

Custom Meme Maker - Generate a meme with picture, video, or GIF