LinkedIn is the leading social media platform for business professionals, focused on networking and industry-focused content sharing.

To tap into the rise of short-form video, LinkedIn previously experimented with features like “Stories,” which allowed users to post temporary clips to their profiles. While those features didn’t last, the platform took a long-term approach by launching a dedicated vertical video tab in late 2024. Since then, total video viewership has increased by 36%, highlighting the platform's successful shift toward short-form video content.

For professionals and marketers, now is the perfect time to start posting videos on LinkedIn. With the platform prioritizing visual content, creators can confidently invest in producing high-quality video posts that align with LinkedIn’s professional standards. This means not only optimizing videos to the correct aspect ratio but also incorporating viewer-friendly elements like subtitles and consistent branding.

Below, we’ll walk through how to post videos on LinkedIn and how Kapwing can help you create polished, professional content efficiently — allowing you to grow your network and reach a wider audience in 2025.

Table of Contents

• LinkedIn's Vertical Video Tab
• How to Post Videos on LinkedIn (Mobile)
• How to Post Videos on LinkedIn (Desktop)
• Optimizing LinkedIn Videos for Higher Engagement
• Mobile vs. Desktop: Who Should You Target?
• Resizing LinkedIn Videos
• Adding Multilingual Subtitles to LinkedIn Videos
• Creating LinkedIn Videos that Align with Your Brand

LinkedIn's Vertical Video Tab

LinkedIn’s video tab may be a new addition to the mobile app, but its layout will feel familiar to users of short-form video platforms like TikTok, Instagram Reels, or YouTube Shorts.

Located in the bottom navigation bar and represented by the "►" icon on mobile, the tab features a swipe-to-scroll interface with overlaid UI elements for profile descriptions, likes, comments, sharing, and saving posts.

When you post a video, it appears in both the main feed and the video feed. Any accompanying text will be displayed above the post in the main feed and below it in the video feed.

How to Post Videos on LinkedIn (Mobile)

Posting a video on LinkedIn is similar to creating a text post, but once published, it will also appear in the mobile video feed. Currently, this feed is only available on the LinkedIn mobile app, not on desktop. Here’s a step-by-step guide to posting videos using LinkedIn’s mobile app in 2025:

Step 1: Upload Your Video

Tap the pencil icon next to the search bar to create a new post. Then, select the "►" icon to import or record a video from your device.

Step 2: Edit and Publish

After uploading, LinkedIn offers basic editing tools, including trimming, text overlays, and automatic captions.

While useful for minor adjustments, these tools are not a substitute for full video editing. Once you're finished, tap Next in the top-right corner to publish your video.

How to Post Videos on LinkedIn (Desktop)

While LinkedIn’s desktop site doesn’t support the new video tab, posting videos from your computer is still a great way to share rich content and engage with your network.

To upload a video from your computer, navigate to the post menu at the top of your feed and select Media. Then, choose the video file from your device.

On desktop, you can add a caption of up to 3,000 characters. However, it's worth remembering that mobile videos in the vertical video tab only display about 75 characters before being truncated. To capture attention, start with a strong hook, like a surprising stat or key takeaway.

Once you're satisfied with your post, click Post, and your video will go live on LinkedIn.

Optimizing LinkedIn Videos for Higher Engagement

Although LinkedIn allows generous video limits, optimizing your content for the right audience is key. Start by determining whether you want your video to be optimized for mobile or desktop audiences:

• Mobile videos should use a 9:16 aspect ratio (1080 x 1920 pixels) to fit the vertical feed. LinkedIn truncates text after about 75 characters, meaning users must manually expand the text to read the full post.
• Desktop-friendly videos are best displayed in a 16:9 aspect ratio (1920 x 1080 pixels), ensuring a seamless experience when viewed fullscreen on larger screens.

Kapwing's online Resizer Tool instantly adjusts any video to the correct LinkedIn dimensions, making it ideal for repurposing content from other social media platforms.

LinkedIn Video Guidelines

LinkedIn imposes the following limits on video uploads:

• Maximum file size: 5 GB.
• Minimum file size: 75 KB.
• Maximum video duration: 15 minutes.
• Minimum video duration: 3 seconds when uploading from desktop and 2 seconds when uploading from the LinkedIn mobile app.
• Resolution range: 256x144 to 4096x2304.
• MP4, MOV, WEBM, AVI, and more.

Mobile vs. Desktop: Who Should You Target?

Choosing between mobile or desktop for LinkedIn uploads depends on your audience and content goals. A recent LinkedIn user analysis reveals different usage patterns between the United States and international markets. Here’s a summary of the findings:

Overall LinkedIn Usage

• Internationally: Mobile (59.92%) -> Desktop (37.97%)
• United States: Desktop (52.55%) -> Mobile (44.62%)
• Asia: Mobile (69.25%) -> Desktop (28.92%)

The data certainly isn't exhaustive and doesn't provide answers on its own, but it does provide context for the differences between usage across regions. Answering the question of "which traffic is better," the study itself says:

"There is no clear answer to this question... There are two types of traffic. PCs and laptops are used primarily for work, and the traffic is predominantly “daytime.” On the other hand, user time on mobile devices is evenly distributed throughout the day and increases by the evening."

Understanding these patterns can help you choose the right platform based on your audience’s behavior.

Mobile

Mobile users tend to be younger, more casual viewers. To engage them effectively, create short, attention-grabbing videos with a strong hook and clear call-to-action.

• Advantages:
  • 40% higher conversion rates than desktop.
  • Easier audience targeting.
  • Reaches users throughout the day, peaking in the evening.
• Challenges:
  • Lower level of user attention.
  • More irregular usage patterns.

Desktop

Desktop users are typically business professionals who prefer in-depth content. To engage them, create thorough, insightful videos that offer expert perspectives on relevant topics.

• Advantages:
  • Ideal for B2B and professional audiences.
  • More opportunities for lead generation and data collection.
  • Users are more focused and intentional with content.
• Challenges:
  • More expensive to target.
  • Less impulsive decision-making.

The platform you prioritize will influence how you resize and edit videos for LinkedIn. Additionally, with professional opportunities spanning global audiences, automatically dubbing your video can enhance accessibility and expand your reach.

Resizing LinkedIn Videos

Once you’ve chosen the best platform for your content, it’s time to edit your video. With Kapwing, you can easily resize your video using one of 15+ social media presets or set custom dimensions.

On desktop: Upload your video to the editor, then select the background of your project. In the right-side menu, find and click Resize Project.

On mobile: The process is nearly the same. Instead of selecting the background, tap Project in the bottom menu, then choose Resize Project.

In both cases, simply pick a preset size and confirm your changes — that’s it!

Your video is now correctly sized for your intended platform, bringing you one step closer to posting on LinkedIn.

Adding Multilingual Subtitles to LinkedIn Videos

Dubbing your video helps expand your audience, boosting engagement and accessibility. With Kapwing, you can accurately translate videos into 70+ languages on both desktop and mobile.

To get started, open the Subtitles menu and select Dub Video. Choose your target language and either use a stock voice or clone your own.

Kapwing also offers advanced translation tools, including custom spelling, your video content must reflect, and pronunciation guides for greater accuracy and realism

Creating LinkedIn Videos that Align with Your Brand

Since LinkedIn is all about networking and brand visibility, your video content should consistently reflect your brand identity. While LinkedIn doesn’t offer built-in tools to save custom fonts, colors, or logos, Kapwing’s Brand Kit allows you to store these elements for seamless use across all your projects.

By using the Brand Kit, you can ensure that every LinkedIn video aligns with your company’s visual identity, strengthening brand recognition. Whether you’re a thought leader creating insightful industry commentary, a marketer running ad campaigns, or a small business owner sharing product demos, maintaining a professional and cohesive look is key to building trust with your audience.

With access to your Brand Kit on both desktop and mobile, you can quickly apply your logo, branded captions, and on-brand color schemes to any video.

This consistency is crucial — 68% of businesses report that strong branding increases revenue by over 10%. By keeping your visuals uniform, you enhance credibility, improve engagement, and make your content instantly recognizable in LinkedIn feeds.