Background music can change the tempo and vibe of a video. If a video has an uninteresting soundtrack (or none at all), a song adds energy and cohesion. Slideshow creators often want to add background music to enliven their videos:
- A photo slideshow: Add a melody to your birthday, wedding, or memorial video
- One second a day: Put a timely song on your video to help you remember a special time in your life.
- Highlight reel: Combine a highlight compilation with a happy tune.
- Instagram Stories: Put a custom song or soundtrack on your Instagram Story before posting it.
For an ad or promotional video, background music engages your audience and emphasizes the mood of your brand. It makes viewers more likely to watch and engage with the video and understand its meaning.
In this article, I’ll explain how to add background music to your video using a free, online tool called Kapwing. With Kapwing, video creators add background music in four simple steps:
- Find your background music
- Upload your video
- Add music
- Create and share
Step 1: Find your Background Music
First, consider what mood, tempo, and style of music you’re looking for. Should the tune be fast or slow, ambient or erratic, mainstream or indie?
Also consider the context of the video. Does it fall under fair use or are there copyright restrictions? Will the people listening to your video understand the lyrics of your music or do they speak a different language? Write down some adjectives and requirements for the video you’re looking for.
Once you have an idea for the ideal background music, browse YouTube to find a good fit. Copy the URL of the YouTube video with the background music you want to add to your video (later, you’ll paste this URL into Kapwing). You can also convert the YouTube video to an MP3, if you’d like to download the music on your device.
Step 2: Upload your Video
Open the Kapwing Studio and click “Get Started.” Then, upload your video or import it from a YouTube, Google Drive, or Vimeo URL. Kapwing supports videos up to 300 MB and 30 mins long.
The Studio supports all sorts of edit options you can explore: adding text, resizing for different social media platforms, inserting shapes and stickers, and making video collages. It’s an excellent tool for making brand videos and custom layouts for videos, photos, and graphics.
Step 3: Add Music
Once your video loads, click the “Add Audio” button in the toolbar. To attach your background music to your video, import or upload the music you want. You can paste the URL of the YouTube video, upload a video that contains the audio you want, or upload an MP3 file.
Kapwing lets users adjust the start time of the audio, if you want there to be a delay before the background music begins. You can also choose to “Mute” the original soundtrack of the video (to replace the audio with the background music) or merge the soundtrack with your music.
Replay the video preview to make sure it sounds right and click the “Add Audio” button to return to Studio. You can always return back to this screen by clicking “Edit Audio.”
Step 4: Create and Share
Once you’ve added the background music, you can preview your video in the Studio. Creators can make edits or click “Timeline” to adjust how text, images, and other elements appear and disappear with the video’s soundtrack.
When you’re happy with the preview, click “DONE” to process your video with added background music. The Kapwing Kittens will take a few seconds (or minutes, depending on the video size) to process your video in the cloud. Then, you can share the Kapwing URL with your friends or download the MP4 and publish it on social media.
We’ve enjoyed seeing all of the musical videos come in on Kapwing! Our community has created wedding videos, anniversary montages, stop motions, memes, invitations, ads, and much more. Check out this cute Christmas video made on Kapwing this week.