Social media has played a huge role in the way we record and consume video content. In 2018, Instagram introduced a feature called IGTV to allow users to upload long-form videos. These videos are accessible through a standalone IGTV app or within Instagram’s original app.

Unlike Instagram Stories, IGTV videos don’t disappear. For brands and influencers, this means you can provide your followers with longer content similar to what you might share on YouTube.

In this article, I’ll show you how to get started posting videos on IGTV. We’ll cover every step of the process including ideation, IGTV video dimensions, and how to correctly format your video using a free online editor called Kapwing.

How to Choose a Video Style, Upload, Resize, and Share your IGTV Video

  1. Record your video
  2. Upload a video you want to post on IGTV
  3. Resize the video to your desired format
  4. (Optional) Add additional shapes, texts, or more
  5. Export, download, and post to IGTV

Step 1: Choose a Video Style and Record

Before recording your video, review your camera settings on your device and adjust them according to Instagram’s video requirements. Make sure your video has a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels. The maximum filesize for videos that are 10 minutes or less is 650MB. The maximum filesize for videos up to 60 minutes is 3.6GB.

IGTV was made for videos to perfectly fit your screen. Choosing between vertical and horizontal videos is a personal preference and Instagram supports both. Vertical videos work great for creators like vloggers who enjoy being up close and personal with their audience. Horizontal videos are better for dramatic video formats like cinematic movies or sporting events that need to include more action in the frame. For IGTV, Instagram recommends uploading a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9. Instagram Reels uses a similar aspect ratio.

Purple Kapwing cat showing 9:16 dimensions for vertical video and 16:9 dimensions for horizontal videos
Vertical videos have an aspect ratio of 9:16 and horizontal videos have an aspect ratio of 16:9

Step 2: Open Kapwing and upload a video you want to post on IGTV

Type in your browser and click Start Editing to go to the Kapwing Studio. Once you’re in the Studio, either select Click to Upload and search in your file browser, or paste the link to the file you want to upload. If your files are easily accessible, you can also drag and drop them into the Studio workspace.

Kapwing lets you start with a blank canvas or upload content from your device

Step 3: Resize the video to your desired format

After uploading your video, go to the Output Size section on the right-hand side and select the 9:16 aspect ratio. This allows your video to fit the entire vertical screen in an IGTV video. However, if you would like your video to fit horizontally on the screen you can click on the video and select the 16:9 aspect ratio. You can also resize your video by dragging the purple corners that appear on the outer border of your video layer.

Easily change the Output Size by clicking on the options on the right side panel
Dragging the purple corners is another way to resize your video

Step 4: (Optional) Add additional shapes, texts, or more

When you’ve finished resizing your video you can make any additional edits. To add music to your video, start by clicking Audio at the top of the Studio workspace and upload a .mp3 or .mp4 file that you already have on your device or paste a link from YouTube. You can also trim the audio to your liking.

Adding text is another great way to capture your audience’s attention.  Click on Text at the top of the Studio workspace, type your text in the box, and drag the text onto the video. Use the Animate tab located on the right-hand side to make your text drop, wipe, fade, etc. into your video and the Effects tab to add a drop shadow or blur.

Add text to your videos to engage your audience

Step 5: Export, Download, and Post to IGTV

When you’re ready to download your video click Export Video in the top right corner, wait a few seconds for your video to export, then choose Download to save to your device.

Navigate to the Export and Download buttons when your project is complete

Open the Instagram app on your smartphone, go to your profile and click the square with a + sign to post a video. Now, you will be given the option to create an IGTV video and locate your video from your camera roll. Next, choose a frame from your video to add as a cover image. Write a title and a description, spice it up with some hashtags, and click Post to IGTV.

Click on IGTV video to start your post and share your video

Tag us @KapwingApp whenever you share your content on social media – we love supporting our creators and viewing your work! If you're interested in more tips and tutorials on creating digital content in 2021, check out our articles or the Kapwing YouTube channel, where we post new tutorial videos every week.

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