Halloween is the perfect social media holiday – probably the most posting-friendly day of the year. Whatever your Halloween plans, a costume is probably a big part of your day, and you'll want to show it off on Instagram, Facebook, Twitter, or TikTok.

But Halloween is supposed to be eerie, spooky, creepy... and generally, dark. Trick-or-treating, partying, and nearly all Halloween celebration happen at night, and your photos & videos often suffer for it. Our eyes adjust to the dark automatically, but our photos might require a bit of manual adjustment. It's easy to make your photos more visible and Insta-ready in under a minute! Here's how:

  1. Upload your photo/video to the Kapwing Studio
  2. Adjust its brightness & contrast
  3. Publish, download, & post!

Step 1: Upload Your Photo/Video to the Kapwing Studio

If you're using pictures or videos that you have on your phone or computer, just make sure you know where they’re located. If you're uploading a file from your desktop, it's a good idea to have your file browser open, so you can click & drag your content into the Kapwing Studio. If you're using a phone, your photo or video will probably be one of your most recent files in your photo browser. You can also upload files stored anywhere on the Internet (Facebook, Instagram, Twitter, Google Images, Google Drive, etc.). All you need to do is copy the link to the photo or video.

I'll be using one of my first photos on Facebook, a Halloween picture from 2009. As you can see, it's much too dark:

What's going on here? I can't see...

To upload your content, just go to Kapwing.com and click “Start Editing.” Or, if you're already signed in, click "New Project," then "Start with Studio." This will take you to the Kapwing Studio, where you can use all of Kapwing’s editing tools in one place. Once you’re in the Studio, either select “Click to Upload” and search in your file browser, or paste the link to the picture you want to upload. If your picture is easily accessible, you can also drag & drop it into the Studio window, and it will upload automatically.

Step 2: Adjust its Brightness & Contrast

Now you can actually change the visual qualities of your photo or video! Once your file has finished uploading to the Studio, select the photo/video layer and select "Adjust" from the right-hand side of the Studio. If you're using your phone, select the layer, hit "Edit Layer," and choose "Adjust" from the editing options.

Kapwing's visual adjustment menu is as simple as possible. 

Now you'll want to edit the brightness of your picture or video. Simply click & drag the "Brightness" button to the right – until you feel that your photo looks just right. You'll probably want to adjust the contrast, as well. For scenes with light backgrounds, you should increase the contrast after you've increased the brightness, so the foreground still stands out in the picture or video. But if you want everything in the frame to look lighter, you should decrease the contrast, too. This will make everything, including darker areas, even brighter with increased brightness.

The Studio has other valuable tools for Halloween edits, as well. For instance, I also cropped out the bright window in the background, to give my ancient photo a more uniformly sinister feel.

So much better... and scary

As you can see, it's much more visible. And twice as terrifying. If you want to get even more festive, the Kapwing Studio gives you all the tools you need. You can add frames, skeletons, pumpkins, text, and creepy audio to your Halloween posts.

Step 3: Publish, Download, & Post!

Once everything looks just right, click "Publish" in the upper right-hand corner of the Studio. Kapwing will automatically work its magic and your file will be ready to download in a few seconds!

When your picture is finished processing, click “Download” from the right side of the screen. If you’re using a mobile device, you’ll need to download the very small Kapwing mobile app from the App Store. The app doesn’t require any login – it’s only meant to help you download your content! To download your photo on your iPhone, just copy the URL of the download page and paste it into the URL field in the Kapwing app.

Your picture or video is ready to post anywhere!

When you've saved the file to your computer or phone, you can post it on any social media site, since it's either a JPEG, MP4, or GIF file. On your phone, it'll save as the most recent file in your photos browser, no matter what type of file. On your computer, it'll save directly to your browser's Downloads folder, which you can also access in your computer's "Downloads" tab when uploading to social media.

Remember to tag us @KapwingApp whenever you share your content on social media– we love to see what our creators are passionate about! And be sure to subscribe to the Kapwing Resources page – we’re constantly writing new tutorial and features to help you make the most out of Kapwing.


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How to Make Your Profile Spooky for Halloween
How to Make a Photo Black & White
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How to Edit Videos with Kapwing