Your Guide to TikTok Analytics: Measure, Grow, and Succeed
How do you measure success on TikTok? You can start by tracking your TikTok analytics. In this guide, we break down how to track TikTok analytics and what they mean.
If you’ve ever posted on TikTok, you know the addictive excitement of refreshing your profile to see if you’ve attracted any views, likes, comments, or shares. And you surely know the thrill of watching that view or follower count tick up.
Tracking analytics on TikTok is the ultimate way to measure success on the platform. While it would be nice for every TikTok you post to go instantly viral, most of us will spend our time tracking the performance of each video and learning what works, and what doesn’t.
The view count on each TikTok is just a small slice of the analytics data TikTok has to offer creators and brands on the platform. With the right tools, you can dig deeper into the numbers and learn how to measure your success in finer detail.
TikTok analytics reveal insights into your own content, from how much conversation you can spark to how many people love your content so much they share it with a friend. They also show the growth of your account over time and whether your posting strategy is paying off. For live videos, you can learn how to stay consistently engaging. All of this is vital information for your TikTok marketing strategy.
In this guide, we’ll go over which TikTok content analytics you should be tracking as well as how to find them in the TikTok app and which third-party social media tools to use for TikTok analytics.
How to use TikTok analytics tools
There are two main avenues for viewing your TikTok analytics — either in the app or by using a third-party analytics tool. Let’s look at how to track analytics in the TikTok app first.
Use TikTok’s native analytics tool for creators
Here’s how to access TikTok analytics in the app:
- Go to your profile page in the app and tap the menu icon in the top right corner.
- Tap Creator Tools.
- Tap Analytics.
Use TikTok’s analytics tool for business accounts
TikTok does have a more detailed analytics dashboard — but the catch is you have to have a business account.
A TikTok business account offers those analytics along with more sophisticated ad options, so it makes sense to switch to one if you’re a brand on the platform. The downside is that you will instantly lose access to copyrighted music.
If you want to make the switch, here’s how to do it:
- Go to your profile in the app and tap the menu icon in the top right corner.
- Tap Settings and Privacy.
- Tap Account.
- Tap Switch to Business Account.
- Follow the prompts and select a category for your business, such as Beauty, Arts & Crafts, or Health & Wellness.
- You’ll be asked to add an optional contact email and to fill in your bio if you haven’t.
- You’re done! You now have a TikTok business account.
With your business account and features now active, you can view detailed analytics in the app.
To access TikTok analytics for business:
- Go to your profile page in the app and tap the menu icon in the top right corner.
- Tap Business suite.
- Tap analytics.
Here you’ll find a range of ways to dig into the performance of your TikToks.
TikTok’s business analytics dashboard is useful if you’re running an influencer marketing campaign or are an e-commerce brand, as you can view analytics for conversions and link-in-bio clicks.
Use a third-party TikTok analytics tool
Third-party TikTok analytics tools offer some advantages over the in-app analytics dashboard. Many of them allow you to track more than one TikTok account at a time, track your work with influencers, provide insights into marketing campaigns, and offer a wider range of data. Many have features to identify upcoming TikTok trends, as well.
They also offer more options to view TikTok analytics across a custom date range, so if you want to dig into historical data, this is the best option.
Overall, third-party tools are a must-have if you run TikTok campaigns as a brand, need to track key metrics for clients, or need a tool for multiple account management.
Let’s review some top options.
Keyhole is a powerful all-in-one analytics tool that can track more than just TikTok. It automates reports and helps track ROI for influencer campaigns.
Pricing: Free trial followed by $99 per month for small to medium businesses and creators, or $79 per month charged annually. Corporate and agency accounts go up from there.
Pentos is purpose-built for TikTok influencers. It measures not only your own metrics, but tracks trending songs, topics, and creators across the platform.
Pricing: $299 per month to track one TikTok account as well as global trends.
Analisa offers a detailed dashboard for TikTok creators with insights into engagement, your posting patterns, views, comments, and more. You can also get deeper insights into your followers’ demographics and be able to track hashtag performance across the app.
Pricing: Free to look at your recent video posts and $48.30 per month for the basic plan. You’ll need at least the Plus plan, at $104.30 per month, to unlock more TikTok insights.
Quintly is a TikTok analytics tool designed to track multiple accounts, making it particularly useful for social media managers, agencies, or brands. It turns your TikTok metrics into live visualizations and is made to be easy to share with clients or colleagues.
Pricing: The least expensive plan is $3,780 per year, which covers three social media accounts and one user.
5. Dash Hudson
Dash Hudson is a TikTok analytics tool that’s especially useful to e-commerce brands, with built-in features to track shopping conversions from TikTok. It also tracks account performance, allows scheduling and comment responses, and tracks TikTok trends.
Pricing: The most basic plan is $249 per month and includes tracking one account per social media platform, including Tikok.
Brand24 is a social media analytics tool, but its speciality is social listening. The platform is an expert at tracking social mentions and sentiment. It can also track TikTok hashtag campaigns as well as offer insights into global trends on TikTok. The name of the game here is brand reputation management.
Pricing: Free to try, followed by $69 per month for the individual plan.
SocialInsider is a social media analytics tool that tracks metrics across various social media platforms, including TikTok. Track your engagement rates, individual video analytics, and your campaigns. There are also tools to monitor competitors. It’s designed for those who have multiple TikTok accounts to track.
Pricing: 14-day free trial followed by $124 a month for the basic plan.
8. Sprout Social
Sprout Social is a TikTok analytics tool, but it does much more than that. In addition to the metrics reporting suite, you can schedule TikTok posts, respond to comments, and compare your TikTok posts to activity on other social media platforms.
Pricing: Free trial followed by $249 per month for the standard plan.
TikTok metrics you should be monitoring
Let’s take a closer look at the TikTok analytics data you should be following and why these metrics matter for video performance. We’ll also go over how to navigate TikTok's analytics dashboard.
These are the analytics that are core to tracking the success of your videos on TikTok. In the app’s analytics dashboard, you’ll find the overview tab on the first screen.
All metrics here can be seen over 7, 28, or 60 days, or you can set a custom date range.
This is the metric you’re going to be most interested in.
On TikTok, a view is logged as soon as someone starts watching your video, even if they don’t watch until the end. If the same user watches a video multiple times, those will all count as a view.
In the TikTok app, you can view anyone’s views by going to their profile, or your own profile. In the grid of recent videos, each one will have a view count. In your own analytics dashboard, you can view total video views over a custom date range.
A profile view occurs when a user taps your profile icon, either from a video, a friend suggestion, DM, or elsewhere, and views your full profile.
This is a good indicator that a user likes your content and wants to see more of your videos. And, if you’re a creator who posts videos in several parts, it’s an indicator that TikTok users like part one enough to tap on your profile and look for the rest of the series.
If you’re receiving high profile views, you want to put those views to good use. That means making sure your TikTok bio is fully updated and optimized. Use it to highlight what viewers can expect from your account. You can also add a link-in-bio to turn some of those views into revenue or off-channel traffic.
Although views will happen organically as TikTok shows your content on For You pages, likes are proof that you’re creating engaging videos. Likes are important because users who like your videos are telling the algorithm to show more of your TikToks on their For You page.
After views, likes are the most crucial metric to track. Set a date range to see how your likes have grown over time.
Similar to likes, comments are important because they show the engagement on your videos.
Videos with a high number of comments are favored by TikTok’s algorithm. It also shows that your content is interesting enough to spark conversation.
Content tab analytics
The next section in the TikTok analytics dashboard is the Content tab, where you can look at individual videos.
Here you’ll find your videos from the last seven days. Unfortunately, you cannot change this date range.
This shows a quick overview of many videos you’ve posted recently, as well as how many views they’ve received. This is the go-to spot to track video performance of individual TikToks.
If you tap on a video, you’ll find even more information, including:
- Total play time
- Average watch time
- Full video watches
- Reached audience
Average watch time is especially helpful to see whether TikTok users are watching the entire video when you post.
If any of your videos have gone viral recently on TikTok, this is where you’ll find them. This section shows your trending videos from the last seven days. Again, you cannot change the date range, but the videos here don’t necessarily need to have been posted recently.
This panel shows which of your videos have gotten the most lift within the last week.
TikTok follower analytics
The next tab is the Followers tab, where you’ll find detailed information about who’s watching your TikTok videos.
The first section of the followers tab shows your total followers over time. You can see growth over the last 7, 28, or 60 days, or set a date range of up to 60 days.
This is where you’ll find how many total followers you’ve either gained or lost in your selected date range.
Scroll down to view detailed information about your audience.
Here you’ll find information about your viewers’:
- Top countries
- Top 10 cities
This is valuable information for your content strategy. For example, if your target audience is Gen Z but notice it’s mostly 45 to 54 year olds watching your content, you know you need to make some adjustments.
The “most active times” panel is also very useful — it can tell you the best time to post on TikTok to achieve maximum engagement and reach with your target audience.
TikTok Live analytics
The last tab in the TikTok analytics dashboard is the metrics for your live videos. This panel tracks your live videos from the last week or month.
- Total views
- Total time spent on live
- New followers gained from live videos
- Top viewer count
- Unique viewers
Always check in on this tab after hosting a live video to track your performance and finetune your content strategy for live videos.
Use analytics to grow your TikTok account
The only way to know if your TikTok videos are finding an engaged audience is to track your analytics. Make use of this invaluable information to learn, grow, and fine tune your TikTok marketing strategy.
TikTok Analytics FAQ
1. Can you see other people's TikTok analytics?
Some of them, yes! On anyone’s profile in the app, you can see video views. By clicking an individual TikTok, you can view likes, comments, and shares. Follower counts are listed on every profile as well.
2. Is TikTok analytics free?
TikTok analytics are free in the app for everyone as a way to improve your content strategy. You can access more in-depth analytics by creating a business profile. It’s free to convert your regular TikTok account into a business account. You can also use a third-party TikTok analytics tool, although the price for these varies.
3. How many followers do you need for TikTok analytics?
You do not need a minimum number of followers to start tracking your TikTok analytics. They will be available to you in the app as soon as you create your account. Some analytics, like the follower insights, require a certain data threshold in order to be accurate, though. You need at least 100 followers to see your follower demographic insights.
4. How do I turn on the analytics feature on TikTok?
Everyone has access to the analytics dashboard found under Creator Tools.
5. What does TikTok’s analytics measure?
TikTok’s analytics measure:
- Audience reach
- Audience demographics
- Live video metrics
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