Square videos (those with a 1:1 aspect ratio) are the ideal size for social media platforms. Instagram, Twitter, LinkedIn, Facebook, and most other platforms support square uploads, so you can syndicate your post without cropping out content. Square videos also take up more vertical space in the feed than landscape, 9:16 videos. The extra padding above and below makes space for captions and an embedded title.
In this article, I’ll show you how to use Kapwing’s Studio to make square videos, GIFs, and images. Kapwing is a free resizing website that helps you with basic video editing tasks in a few clicks, and you don’t need any expertise to know how to use it. Here’s how to make a video square:
- Upload your video
- Resize to square
- Create and publish
Step 1: Upload your video
The first step is to open a video editing tool like Kapwing’s video resizer. Navigate to the “Resize” tool from the Kapwing home page. Under the “Online video resizer” header, you’ll see a section for uploading your video.
Then, use the upload section to upload your video into the editor. You can choose the video from your phone/computer, drag and drop the file onto the purple button, or paste a link to the video if it’s already online. In my example, I paste a link to a YouTube video and import the video from there.
Step 2: Resize to square
Once the editor loads, you will see your video playing automatically in the preview on the right. Kapwing resizes your video to square by default, so you’ll see that there’s padding above and below your video in the preview.
Use the options in the left hand panel to adjust the style of your square video. You can choose the “Crop” or “No Crop” option to make your video fill the screen or put space around it. Creators can also make the background white instead of black. White background fade in better with the main feed on LinkedIn, Facebook, and Instagram, so consider whether you want your video to fade in or stick out.
Below your video, there are arrows for more control over how your square output will look. Adjust the video by adding more padding or zooming in on the video for a custom crop. As you adjust the spacing and position, your video preview will update accordingly, giving you an instant visualization of what the output should look like. I wanted to make a polaroid-style video, so I zoomed out and moved the video up in the square frame.
Step 3: Create and Publish
Once the video preview looks right, click “CREATE” to process the square MP4. Kapwing will process your video on our cloud servers and return the resized video to you. In my example, the finished video looks like this:
Now you’ve made your video square! You can share the URL or download it to publish on social media directly. You can also “Edit” the video at any time to adjust your settings or make a different size, like 9:16 for your story.
After resizing, you can open your video in Kapwing’s Studio to Add Text, add music, or make a meme for Instagram from your square video. You can also use Kapwing’s Subtitle Maker to add subtitles directly to your MP4 file. Subtitled videos perform better on social media than those without captions.
In three clicks, Kapwing’s resizer helps me reformat both landscape and portrait pictures without cropping out content. It’s an excellent video editing resource for any Instagram blogger. I hope that this online tool speeds up and simplifies your workflow. Anyone can use Kapwing; you don’t need professional video editing expertise to make square videos online.
Kapwing is free to use and you don’t need to download any software, but, in the free version, there is a small watermark that appears in the corner of the output video. You can share your video with the watermark or pay a fee to remove it.
Thanks for reading! Kapwing is a small startup, so we’re always looking for feedback from and collaboration opportunities with our users. Please get in touch if you’re interested!