GIFs are a powerful format: they’re shareable, fun, and easy to embed into websites, documents, and text threads.

But the .MP4 file format supports music, provides more efficient file sizes, and is more compatible with social media platforms like Instagram and IGTV. In this article, I’ll show you how to convert GIF files to MP4 videos using a free online tool called Kapwing in four steps:

  1. Open the Kapwing Studio
  2. Upload GIF
  3. Export as an MP4

I recommend Kapwing because it’s fast and simple. This task takes four clicks and works on a phone or computer. Kapwing is free, and you don’t need to download any software or create an account to use it.

Step 1: Open the Kapwing Studio

Open Kapwing’s Studio tool or just click “Get Started” from the Kapwing homepage. If you’re just using the tool for the first time, you can “try a sample” to test out how the feature works.

Step 2: Upload GIF

Next, you need to upload your GIF to the Studio. Drag and drop the GIF, choose it from your camera roll, or find it on your device.

Upload GIF to Studio

Upload GIF to Studio

If you have a link to the GIF from Google Images, GIPHY, or another website, you can paste the link to the GIF into the white box and import it directly into Kapwing. You can also copy/paste the GIF file itself to upload.

Importing from Google Image Search

Importing from Google Image Search

Step 3: Export as an MP4

When you’re happy with your video preview, click “CREATE” to process it as an MP4. Kapwing will handle your file for a few moments, then return the video to you as an MP4.

Here’s the MP4 I created with text above the GIF:

If you're not signed into a Kapwing account, sign in or sign up using your Google or Facebook account – once you've signed into a Kapwing account, the watermark in the lower right corner will be removed from your final image.

Thanks for reading! I hope this resource has helped you find a simple tool for converting GIFs to MP4s. If you're interested in more content on video, image, and GIF editing in 2021, check out the videos on our YouTube channel Kapwing App.