GIFs are a powerful format: they’re shareable, fun, and easy to embed into websites, documents, and text threads. But the .MP4 file format supports music and is more compatible with social media platforms like Instagram and IGTV. Creators may need to covert a GIF file into an MP4 file for certain media tasks. In this article, I’ll show you how to convert a GIF to MP4 using a free online tool called Kapwing in four steps:

  1. Open Kapwing Studio
  2. Upload GIF
  3. [Optional] Make Edits
  4. Create

I recommend Kapwing because it’s fast and simple. This task takes four clicks and works on a phone or computer. Kapwing is free, and you don’t need to download any software or create an account to use it.

Step 1: Open Kapwing Studio

Open Kapwing’s Studio tool or just click “Get Started” from the Kapwing homepage. If you’re just using the tool for the first time, you can “try a sample” to test out how the feature works.

Step 2: Upload GIF

Next, you need to upload your GIF to the Studio. Drag and drop the GIF, choose it from your camera roll, or find it on your device.

Upload GIF to Studio

Upload GIF to Studio

If you have a link to the GIF from Google Images, GIPHY, or another website, you can paste the link to the GIF into the white box and import it directly into Kapwing. You can also copy/paste the GIF file itself to upload.

Importing from Google Image Search

Importing from Google Image Search

[Optional] Step 3: Make Edits

When your GIF loads into the Kapwing Studio, you’ll see it animating in the preview. In the Studio, you have access to all sorts of media editing tools that you can use to change the appearance of your new MP4.

Some editing tools you could explore:

Step 4: Create

When you’re happy with your video preview, click “CREATE” to process it as an MP4. Kapwing will handle your file for a few moments, then return the video to you as an MP4. Mission accomplished ✅!

Here’s the MP4 I created with text above the GIF:

You can download the final MP4 file to save it to your device or share the URL to the final page with friends. Kapwing is free to use, but in the free version there will be a watermark on your output MP4. You can share your video with the watermark or pay a fee to remove it.

Thanks for reading! I hope this resource has helped you find a simple tool for converting GIFs to MP4s. Kapwing also has an “Image to Video” converter that can help you make PNGs and GIFs into MP4s also. We love the GIF and video creations made with Kapwing, so please reach out to me over email or Twitter if you have questions or ideas for improvement.