video marketing Video Marketing in the Age of Legal Cannabis: A Case Study The legitimate sale of cannabis and cannabis related products is no longer treated as a taboo or fringe occupation. As more corporate players enter the market, the face of cannabis marketing is changing.
Brand Kapwing Reviews: Read All Reviews From Across the Web In this post, I wanted to share a bunch of Product Reviews about Kapwing, an online video editor for modern creators. Kapwing doesn’t do paid reviews, so every one of these is
Brand 10 Reasons to Start Making Videos for Your Business For any startup, content is king. Communicating an identity, personality, and story to your audience can benefit a new business tremendously across many dimensions. In this article, I’ll describe why video content
Animation How to Add Custom Fonts to your Instagram Story Instagram offers four different font styles in “Type” posts for Stories. But if you have a brand font and want to stay consistent with your visual styling, you’ll need to use an
Brand 6 Types of Video Content That Generate the Most Engagement on Social Media In an era where about 30% of all Internet users are using ad blockers on their personal computers and mobile devices, it’s getting harder and harder to stand out in a crowded
Brand How to Add a Logo to a Video When it comes to social media, logos help viewers remember and associate the content with your brand. The logo can tell people where to get more information or more similar content. Plus, visual
Border YouTube Thumbnails: How to Make a Cover Image For Your Video Like a handshake or a first impression, the YouTube video thumbnail can a big impact on which viewers are attracted to your video. A YouTube thumbnail is like the cover of a book
Audio How to Add Background Music to a Video Background music can change the tempo and vibe of a video. If a video has an uninteresting soundtrack (or none at all), a song adds energy and cohesion. Slideshow creators often want to
Brand How to create visual consistency across video posts If you run a social media account for your business, you’ve surely heard a lot about the importance of consistency. Social media managers must cultivate a presence which reflects their brand identity.
Brand How to Add Your Watermark to a Video Online Watermarks ensure that your content is attributed to you no matter who reposts it or where it is shared on the internet. People who view your content will also see your brand, which
Brand How to Personalize Content for Potential Customers Content personalization can help in sales, direct messaging, and cold outreach. If you include a users’ name, profession, or other personal factors in direct outreach, it shows that you’ve taken the time
Brand How to Create a Reusable Instagram Story Template Design templates help create consistency across multiple posts. Consistent brand messaging and visuals allow your content to shine without lowering quality or reducing polish. In this article, I’ll show you how to
