Instagram brings in over a billion (yes, with a B!) users every month, all there for visual content alone. You probably find some of your favorite pictures, videos, and creators on Instagram, but you can only use Instagram content in Instagram itself.

To save photos and videos for yourself, to regram or repost, or to make compilations or edits using that photo, you'll have to download them from the Instagram app to your camera roll. However, you can't download using Instagram app on iPhone or Android alone. You'll need to use an external tool or website to download the MP4 video file.

In this article, I'll show you how to download Instagram pictures, images, and videos using a free website. This website has no spam or ads, so you can use the fast Instagram downloader without worrying about viruses. There's no watermark, and you don't have to download an app to use it. Once you've downloaded the picture or video, you can repost it on Instagram or share it with friends.

Here's what you'll need to do to download the Instagram picture or video:

  1. Copy the Instagram Link
  2. Paste the Instagram URL to the Kapwing Studio
  3. Publish & Download

You can find pictures or videos on Instagram anywhere: your timeline, your Explore page, IGTV. Once you've found the video or image post you want to save, it's simple to copy its link. Just tap the three-dot button to the upper right of the video or picture and choose "Copy Link."

Note that this approach only works for public Instagram accounts. For Private Instagram accounts, Instagram blocks picture or video downloads.

Step 2: Upload the Video to the Kapwing Studio

With your Instagram link copied, head over to and click "Start editing." Or, if you're already signed in, click "New Project," then "Start with Studio." This will take you to the Kapwing Studio, where you can use all of Kapwing's video editing tools in one place. Now, just right-click on the URL field and choose "Paste." The Instagram video will be uploaded to the Studio in just a few seconds.

While you’re in the Studio, you can add any edits you want. For example, you can add subtitles or put the video side-by-side with your own media for an Instagram duet. If you're planning to repost the video or image, you can add a watermark for the original creator. Trim the video if you want to download a certain part.

Step 3: Process & Download

Once your Instagram photo or video has been uploaded to the Kapwing Studio, just click the red "Publish" button in the top right corner. Kapwing will work quickly your video will be ready to download in a matter of seconds.

When your video is finished processing, click “Download” from the right side of the screen. Here, you can also log in using your Facebook or Google account to remove the Kapwing watermark for free, if you haven't done so already.

If you're using an iPhone or Android, long press on the picture or video to download it to your camera roll. It will be saved as a JPG or MP4 file. Alternatively, you can share the URL of the page with friends to show them the downloaded Instagram media.

If you regram or use the post in your own Story, tag us @KapwingApp or using the hashtag #Kapwing. We'll give you an extra like and follow!

Thanks for reading! Hope you can use Kapwing's fast and free Instagram downloader with ease. This same strategy works for downloading YouTube videos and TikToks too, so share it with your friends as an easy solution.

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