YouTube might be the ultimate video platform, but Facebook is the go-to sharing platform. That’s why it makes sense to share your favorite YouTube videos on Facebook. Nowadays, it couldn’t be more easy to embed a YouTube video for all your friends and followers to see.
In this article, you’ll learn how to embed (or share) your videos in three different ways. The first two are straightforward and will help you understand what YouTube and Facebook offer to make embeds as simple as possible. The third way will teach you how to turn a YouTube video into a native Facebook post so your followers don’t have to click away. Here’s each method for embedding a YouTube video:
- Share an embed directly
- Schedule an embed for later
- Upload the video as a native post
1. Share an embed directly
First, go to the YouTube video you want to embed and find the ‘Share’ button underneath the video. From that menu, you can share it directly to Facebook.
Or, you can open your Facebook account, create a post and paste in the link. Either way, Facebook will automatically generate a card with the thumbnail and title of the video. Encourage your audience to watch by writing a caption that explains what the video is and why you’re sharing it with them.
2. Schedule an embed for later
You may not want to post in the moment. That’s when scheduling comes into play. First, open Facebook’s Creator Studio and login to your account (use your Facebook login). Next, click ‘Create Post’ twice, choose your page and paste in the link.
Like the previous step, you’ll want to write an engaging caption to draw attention and encourage your audience to click the video. When you’re done, change ‘Post Now’ at the bottom to ‘Schedule’ and select the time you want the post to go live.
3. Upload the video as a native post
The last way to get your YouTube video on Facebook uses a free tool called Kapwing. This method allows you to publish the YouTube video as a Facebook video so your audience doesn’t have to leave the platform. With Kapwing, you won’t have to download anything or login to get started.
Before we start, it’s important that you only use YouTube videos that you have permission to post onto another platform. Otherwise, the original creator or Facebook may take down your content and/or pursue other legal action.
Now that we’ve covered that, copy the YouTube video link and open the Kapwing Studio (it’s free). Now, paste the link into the lower box and your video will begin to upload.
If you want to edit the video, Kapwing’s Studio has all the tools you need for that. In this example, I turned the landscape video into a square post designed for the Facebook feed. To start, change the aspect ratio to 1:1 then click the video and choose ‘Lock Ratio’. After centering the video, click ‘Text’ in the top right and write a headline that summarizes the video.
Also, Kapwing offers a tool that auto-generates subtitles. Subtitles work great on Facebook because there’s a strong change your audience won’t have sound on. Check out this article about how to add subtitles to learn more. And, if you want to dive deep into Kapwing’s editing tools, read our tutorial on editing video with Kapwing.
When you’re finished, click ‘Export Video’ at the top right and wait for processing. Depending on how long the video is, this may take awhile. Once it’s done, download your video and head over to Facebook.
Finally, create a new post and upload your video with a caption that’ll inspire your viewer to stop scrolling and listen. Now you have the knowledge to share your favorite YouTube videos and the power to reproduce them into custom Facebook posts thanks to Kapwing.
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