You’d think YouTube’s 2 billion monthly users would make it easy to turn views into loyal subscribers. In reality, convincing a viewer to subscribe can be quite difficult. Luckily, the YouTube banner is a built-in feature that'll help you do just that.
The YouTube banner is the graphic at the top of a channel that allows you to give the viewer a brief look into what you offer. Your banner can be the reason someone joins your dedicated tribe or clicks away with utter disinterest. So, nailing the YouTube banner is essential (just like your logo).
The only downside: YouTube doesn’t offer any tools to create your banner. However, you can create your YouTube banner online, easy and free by following these steps:
- Open Kapwing and start with a blank canvas
- Change the dimensions to 2560 x 1440
- Upload or add your branding
- Adjust for the “safe area”
- Process and download
Tl;DR – You can use this 2560x1440 banner maker to resize an image to the correct dimensions.
1. Open Kapwing and start with a blank canvas
To get started, open Kapwing Studio and click “Start with a blank canvas.”
Starting with a blank canvas gives you a foundation to place any logos, graphics or text that you might want to add.
2. Change the dimensions to 2560 x 1440
Once you’ve created your canvas, look to the right side of the Studio under “Output Size” and click the “Custom Size” option. In the width box, enter 2560. Then, in the height box, enter 1440.
YouTube recommends dimensions of 2560 x 1440 to ensure your banner stays visible on all devices.
Here’s a look at how much of your banner will be visible based on the device:
Even though you made the canvas 2560 x 1440, the “Text & Logo Safe Area” is where you’ll add all your branding. We’ll show you how to adjust for this in just a moment.
3. Upload or add your branding
Now it’s time to tell your viewer exactly why they should subscribe. To do this, change the “Background Color” on the right to match your brand, upload any graphics or logos and add custom text.
It’s important to not get carried away here by adding too many graphics. The maximum file size is 4MB, so keep that in mind.
Pro Tip: it’s best practice to add your channel name, your logo or a picture of yourself and a catchy slogan that tells your viewer exactly what to expect from your channel.
4. Adjust for the “safe area”
Before you finish, you’ll want to make sure all your branding is in that "safe area" we talked about.
To do this, click “Upload” in the top left corner and add our YouTube Banner Template, available for download here.
The template should fit the entire canvas. If not, just adjust the handles on each corner. Before changing anything, look to the right under “Layer” and click “Send Backward” a few times to ensure your graphics are on top and movable.
After you’ve moved everything within the safe area, you can simply click on the template and hit the delete button from the bottom right.
5. Process and download
Once you’ve finished your design, simply click “Publish” in the top right corner and Kapwing’s kittens will begin working their magic!
There’ll be a brief wait while everything processes, then you’ll land on the download page. From there, just click “Download” from the right side and you’ve just created your own custom YouTube banner!
Now that you have a YouTube banner, you’ll be able to turn more viewers into subscribers that will follow along your content creation journey and give you the attention and feedback you need to succeed!