November 2025 TikTok Trends — For Creators + Brands

54% of TikTok users engage with brand content daily. Trend-driven content isn’t just fun, it’s essential for marketers.

November 2025 TikTok Trends — For Creators + Brands

TikTok moves fast, and staying ahead of the latest trends is essential for creators looking to stay relevant, expand their reach, and spark deeper audience engagement.

From viral audio clips and dance challenges to AI-powered edits, trends on the platform shift week to week. The right trend, however, can transform a small following into a thriving community overnight.

This article tracks the biggest TikTok trends each month, breaking down how they work and how you can adapt them for your content strategy. Whether you’re a creator searching for inspiration, a marketer planning campaigns, or a brand looking to connect with new audiences, this guide will keep you ahead of the formats driving culture on TikTok.

Table of Contents:

From the White Rabbit trend to the exclusive Group 7, here are November's popular TikTok trends, challenges, dances, and audios.

"We From The Same Place" Trend

The “We from the same place” TikTok sound comes from a clipped interview between stylist Law Roach and model Indya Moore at the Victoria’s Secret fashion show. The strange, slightly off-beat exchange—“We from the same place?” “The Bronx?” “The world.”—went viral because no one fully understands what either of them meant. TikTok turned that confusion into a universal shorthand for recognizing someone who immediately gets your oddly specific experience.

@iamsofiak_ We all have it🌍 #wefromthesameplace #roti #caribbean #asian #african ♬ we from the same place the Bronx - HNDSUM

How To Do It: Use the sound over a clip or photo that captures the moment you realize someone shares your hyper-niche background, humor, or delusion, regardless of where they're from. Keep it simple: a reaction shot, a cutaway to the person who “gets it,” or text describing the oddly specific bond.

Best For: Creators who lean into niche community humor, hyper-specific jokes, or shared internet culture.

Hashtags: #wefromthesameplace

AI Baby Laughing Meme

The AI Baby Laughing Meme is a viral TikTok reaction trend built around an uncanny AI-generated baby trying to hold in a laugh, hand over its mouth and eyes squinting. The blue-tinted, alien-baby look makes it the perfect reaction for anything awkward, chaotic, or unexpectedly funny.

@2swagg_42 Baby laughing meme #fyp #tiktok #babymeme #meme #ai ♬ original sound - 𝟚𝕤𝕨𝕒𝕘𝔾

How To Do It: The viral edit started as a video of Chinese influencer Xiucai singing “Sweet Love,” later remixed with the AI baby and color-tinted by @gazevfx. To recreate the trend, you can use an AI Baby Laughing Meme greenscreen template and layer it over your footage like a reaction sticker. Add brief on-screen text describing the scenario, then let the baby’s expression deliver the punchline.

Hashtags: #AIBabyLaughingMeme #LaughingBabyMeme

Wabi Sabi Trend

The wabi‑sabi concept has become a viral trend on TikTok, driven by a clip of Bobby Hill from King of the Hill explaining “wabi-sabi is celebrating the beauty in what’s flawed.” Creators use the audio to highlight small imperfections in everyday life, like cracked mugs, mis-aligned furniture or thrifted clothes worn in.

@indi_the_puppy i love my bulldog, but why’s she sitting like that….#dogsoftiktok #bulldog #puppy #fyp #wabisabi ♬ original sound - LUX

How To Do It:
Pick the viral Bobby Hill sound on TikTok. Film something imperfect or “off” in your life. Overlay the sound, and add on-screen text like: “My aesthetic: wabi-sabi” or “Embracing the crack in the Liberty Bell.”

Hashtags:
#wabisabi #ImperfectionIsBeautiful

The Quarter Zip Dude Trend

The Quarter Zip Dude trend plays on the contrast between men in quarter-zip sweaters and the Nike Tech aesthetic. It leans into the stereotype of the “elegant, classy, finance-guy” persona, sparked by viral clips about choosing quarter zips and matcha over sweatsuits and coffee.

@whois.jason @Richdafifth life different when u gotta quarter zip #matcha #quarterzip #performative #niketech ♬ original sound - Jason Gyamfi

How To Do It:
Film yourself switching into a quarter zip and adopting the exaggerated “classy” persona. Add a prop like matcha or a finance-bro accessory, then contrast it with a quick cut referencing Nike Tech culture.

If you don't own a quarter zip but still want to participate, you can use a custom Kai to generate an image of yourself wearing one.

Best For:
Creators who lean into character humor, lifestyle satire, and fashion commentary. Brands in menswear, coffee, wellness, or finance-adjacent verticals can use it to playfully position their product as part of the “quarter zip era.”

Hashtags:
#quarterzipdude #nikevszip #matchameme

Flip the Camera Trend

The “Flip the Camera” trend on TikTok begins with someone handing off their phone to film a dance or skit. Then the camera is flipped onto the person who was filming, revealing them in an awkward or unprepared state.

Many believe that this format crosses the line into bullying: the person filming often didn’t anticipate being the subject, and by flipping the camera on them you expose them to ridicule and public exposure without clear consent.

@hhyy1037 Definitely bullying!!!its genuinely so so mean ☹️ #bullying #trend #viral #fyp #flipthecamera #trending #fypシ゚viral #bullying #disgusting #fyp ♬ original sound - hhyy

How To Do It:
Start by asking someone to film you doing a normal TikTok dance or short bit, then hit the camera-switch button on the final beat so the view flips to them and you capture their reaction. To avoid crossing into bullying, make sure the person filming is fully in on the joke and consents to being recorded and shared.

Hashtags:
#flipthecamera #camerafliptrend

AI Puppy Trend

The AI Dog Trend is flooding TikTok and Instagram feeds: from playful Golden Retrievers to tiny Pomeranians, users are generating realistic images of dogs climbing into their laps or circling their feet. The result: a feed-friendly, ultra-cute photo trend that’s replaced the Ghostface and builder pranks as the next viral moment.

@gabymarquezbm My favorite trend by far🫶🏻 #aianimaltrend #aidogs #gemini ♬ Baby Steps - Olivia Dean

How To Do It:
Choose a clear photo of yourself (standing or sitting with space around your body works best), and upload it into an AI image-generator. Prompt the AI something like: “Add eight Golden Retriever puppies around my feet and two climbing on my lap, keep the original photo intact.”

Best For:
Perfect for pet brands, lifestyle influencers, or anyone aiming to boost engagement with wholesome, visual content.

Hashtags:
#AIDogTrend #PuppyEdit #AIPhotoTrend

White Rabbit Pointing at Clock Trend

On TikTok a meme featuring a white rabbit pointing at a clock has gone viral, signifying the moment just before something inevitable or negative occurs. The trend draws on the phrase “All Roads Lead to Rome” and the imagery of the rabbit as in Alice’s Adventures in Wonderland. The rabbit pointing at the clock signals that time is up and fate is turning.

@stovetopchicken8 What is All roads lead to Rome? explained #allroadsleadtorome #whiterabbit #meme #explained #philosophy ♬ New Computers - Slowed + Extended - Girlfriends

How To Do It:
Choose a still photo or short video clip showing a “before everything changed” moment. Overlay your text such as: “The night before the rabbit got me”. Then add a ticking clock sound or dramatic audio (many creators use the original sound from Alice in Wonderland).

Best For:
Creators and brands that tell a story of change, transformation, heartbreak, or irony will benefit from this trend. It’s especially suited to personal narratives, or lifestyle content.

Hashtags:
#allroadsleadtorome #rabbittheory #whaterabbitgotme

TikTok Challenges

AI Fat Pet Prank

The AI Fat Pet Prank is a TikTok trend where pet sitters send owners an AI-edited photo of their dog or cat looking suddenly huge, pretending the pet “got fat” overnight. The humor comes from the dramatic, obviously exaggerated transformation paired with a straight-faced text message.

@laur8670 lol she got so mad #ai #aiprank ♬ Mozart/Requiem "Lacrimosa"(1394506) - Mint

How To Do It: Snap a normal photo of the pet, then run it through an AI editor that inflates the body into a round, cartoonishly chunky version. Send the edited image with a casual message like “Hey, [...] really misses you”.

Hashtags: #AIFatPetPrank #PetSittingPrank #AI

MONTAGEM RUGADA TikTok Transition

The “MONTAGEM RUGADA” transition trend plays with misdirection. Creators perform big, exaggerated hand gestures, circling their palms, pretending to shoot arrows, so it looks like a setup for an obvious transition. But the real switch happens mid-motion, at an unexpected moment, catching viewers off-guard.

@manugoron transition idea 🏹 inspo @ohthatslubaya ♬ MONTAGEM RUGADA - cape & JXNDRO & Sayfalse

How To Do It:
Use the MONTAGEM RUGADA audio and start with large, rhythmic gestures to make it look like you’re about to transition, but don’t. Instead, edit the actual cut in mid-gesture. You can use Kapwing to sync the beat and hide the cut precisely in-motion so the reveal is clean.

TikTok Dances

Horses in the Stable Dance

The Horses in the Stable Dance is a prank-style TikTok trend where one person tells a friend they’re filming something simple—usually a pose or a “follow my lead” bit—then suddenly launches into a chaotic galloping dance when the beat drops.

@izzybizzyspider Losing the shoe really brought it together @alpalllll #horsesinthestable #dance #surprise dress is @FINESSE ♬ Cowgirl Trailride - S Dott

How To Do It: Start the video calm and controlled so the other person thinks they’re doing a basic dance or transition. When the Cowboy Trialride audio hits, break into an exaggerated gallop with big arm swings and bouncy footwork. Their reaction becomes the hook.

Best For: Friends, couples, prank accounts, and any creator who thrives on reaction-based humor.

Hashtags: #horsesinthestable #dancetrend

All My Bches Dance

The All My Bches Dance trend is a trend where creators dance in low light while a second person appears only as a shadow behind them. The hook is the strobe-style light switch: every beat reveals the shadow dancer popping in and out.

@tenzinnxn All my b* dance @Namdol #siblings ♬ Khim 10s - khim

How To Do It:
Film in a dark room with one directional light behind you so the person in back casts a clear shadow on the wall. Start dancing as the main subject, then switch the light on and off so the shadow dancer appears to take over on each beat.

Ace Up/Pokerface Dance

The “Ace Up” or “Poker Face” dance trend is a sleek, minimal TikTok routine set to the Poker Face remix beat. It’s all about small, controlled hand movements synced perfectly to the rhythm — no full-body choreography.

@alyssaavlogs #fyp #OOTD #fitcheck #dance #dancer ♬ ACE UP - BubaJuice

How To Do It:
Frame your shot from the waist up and focus on your hands. The dance usually starts with a slow raise or flick, then moves into alternating hand motions that match the song’s percussion.

Best For:
Perfect for creators who want a minimalist, satisfying loop that’s easy to learn but still looks crisp on camera.

Hashtags:
#AceUpDance #PokerFaceTrend

Ramalama Bang Bang Dance

The “Take a Picture” trend uses the haunting rhythm of Ramalama (Bang Bang) by Róisín Murphy. Creators sync their steps precisely to the beat, cutting between different people or looks until the whispered “take a picture” lyric drops for the big reveal.

@swaggy_cucumber Starting off spooky month STRONG😈 Winifred: @swaggy_cucumber Mary: @Ronnie Sarah: @1Kyle8 📸: @Gale #sandersonsisters #hocuspocus #halloween #spookyseason #sandersonsisterscosplay ♬ Ramalama (Bang Bang) - Róisín Murphy

How To Do It:
This trend takes coordination. Each person walks in sync with the beat, while the cameraman walks backward to track them smoothly. The camera switches angles between walkers. On the final “take a picture,” the camera pans up for the reveal. You can use Kapwing to sync transitions.

Best For:
Perfect for fashion creators or dance collectives wanting a cinematic transition trend. Lifestyle or brand accounts can use it to spotlight a collection drop.

TikTok Audio

Sophia James

The “Group 7” moment started as Sophia James testing which upload of her song So Unfair would perform best, but it’s blown far past the experiment. Not only is Group 7 itself going viral, but the success has lifted Sophia James’ entire catalog. Every new release is now treated like a mission: fans call them “assignments,” showing up in the comments ready to stream, clip, and post.

@nicholekayc Group 7 - we have assignment num.3 you know what to do!! @Sophia James #group7 #g7 #fyp #viral ♬ Heat Death (The End of Everything) - Sophia James

How To Do It:
Use any Sophia James audio and label your video “Group 7 Assignment.” Add text like “I’m here for my Group 7 homework” or “This is my submission.”

Hashtags:
#Group7 #SophiaJames #SoUnfair #Group7Assignment

From the AI Ghostface trend to Taylor Swift's new album, here are the popular TikTok trends, challenges, dances, and audios of October.

Group 7

The Group 7 trend is a TikTok trend that started when musician Sophia James posted seven numbered videos to promote her song “So Unfair.” Whichever video first appeared on your For You Page determined your “group.” The seventh video went viral, and “Group 7” became the most sought-after identity on TikTok.

@sophiajamesmusic

Group 7 who are you

♬ So Unfair - Sophia James

How To Do It: Join the trend by using the official “So Unfair” audio on TikTok. In your video, announce or react to being part of Group 7, or create a funny comparison between “Group 7” and the other groups (1 through 6).

Hashtags: #Group7, #GroupSeven, #SoUnfairTrend, and #TikTokGroup7

Maui Wowie Trend

Kid Cudi’s Maui Wowie is back in the spotlight thanks to TikTok. The revived track has become the soundtrack for the viral “street sign” trend, where creators film themselves hanging from crosswalk signs as the chorus hits: “Goin’ back to Honolulu just to get that, that Maui Wowie.”

@supersecretundercover7 Maui Wowie harder than it looks #mauiwowie #nyc #09 ♬ Maui Wowie - Kid Cudi

How to Do It:
Creators typically film themselves hanging from a street sign as they lip synch the audio. In the original video, the creator was hanging from one arm, however in many renditions, creators are choosing to hang from both.

Hashtags: #mauiwowie #kidcudi #tiktoktrend #streettrend #throwbacktrend

The Bird on Arm Trend

TikTok’s latest viral challenge has users pretending to be birds perched on their partner’s arms. Set to Bring It Back by Travis Porter, it involves creators positioning themselves so their legs are hidden behind their bodies, while balancing on their partner’s outstretched arm. The illusion makes it look like their entire body has vanished, leaving only a bird-like upper half.

@brandon.selah I’m his little flappy bird #trends #couplegoals #bird #marriedlife #fypシ ♬ harley is sexy - KI1LST

How to Do It:
To recreate the illusion, set your phone on a tripod or stable surface facing the table. Have one person sit down with an arm stretched across the table, then position yourself so your legs are tucked up behind you (you can rest them against a wall for support). Place your hands on your partner’s bare arm like bird claws, keeping your body hidden behind your torso. Start recording before getting into position, and trim the setup from the final clip.

@brookemonk611 #duet with @Brooke Monk ♬ harley is sexy - KI1LST

Hashtags: #birdtrend #bringitback #tiktoktrend #comedytrend #viraltrend

AI Ghostface Trend

The AI Ghostface Trend is a Halloween AI photo trend. In this trend, creators generate Y2K-style photos of themselves with Ghostface, often created with Gemini or similar AI image models. Some users also experiment with variations featuring other iconic horror characters like Chucky, Michael Myers, and Pennywise.

@keepingupwithmuva i am living for this trend 👻🖤 #ghostface #scream #googlegemini #whatsyourfavoritescarymovie ♬ original sound - bizzarespookystories

How To Do It: Users can join the trend by copying and pasting the prompt below into the Kapwing Image Generator. Be sure to add a good reference image of yourself for the most realistic results. Once your photo is ready, post it to TikTok with an audio that matches the early-2000s vibe.

Best For: Perfect for fashion brands, makeup lines, and content creators who lean into Halloween aesthetics or nostalgic throwbacks. Instead of doing this trend with AI, these brands could use it to showcase their own products.

Hashtags: #aighostface #aiphoto #aiedit #halloweentrend #y2kaesthetic

AI Ghostface Trend Prompt

Create a dreamy y2k style portrait of me lying on pink satin bedding holding a large 90s style corded phone and in a thoughtful daydreaming pose. Her long dark hair falls freely in waves with pink clips on each side. She wears delicate jewelry including dainty gold necklaces and accessories and gold chunky rings. She is wearing a tank top and mini skirt with Doc Martens boots. The room behind her is girly, pink, and daydreamy with 90s posters. Her makeup is simple yet glamorous with brown lipgloss and brown lip liner. The photo should have a grainy 90s style to it with a light source like a lamp in a dimly lit room at night. The ghostface killer should be behind her staring at her, his body should be dimly lit, and he should be standing in the doorway of a dimly lit hallway. The background behind her should be slightly dark and ominous.

AI Elevator Trend

The AI Elevator Trend is the newest AI photo trend on TikTok and Instagram, where users generate hyper-realistic pictures of themselves and their favorite celebrities inside an elevator.

@heeseungvillage this trend but elevator selfie>> ll #fyp #goviral #enhypen #engene #heeseung ♬ original sound - pl8ylistt

How To Do It: Users can join the trend by copying and pasting the prompt below into the Kapwing Image Generator. Just make sure to swap in your favorite celebrity and add a good reference image of yourself for the most realistic results.

Best For: Creators experimenting with AI art or pop culture mashups.

Hashtags: #aielevator #aiphoto #aiedit #celebritytrend #aitrend

AI Elevator Trend Prompt

A realistic photo of the person in the reference image standing inside a modern elevator next to [INSERT CELEBRITY NAME]. Both are posing naturally, looking toward the camera as if caught in a candid moment. The elevator has sleek metallic walls, soft overhead lighting, and a reflective floor. Shot from a slightly high angle to capture the elevator depth. Ensure both figures look proportionate and natural, with consistent lighting and no warped faces, hands, or body parts.

Girl Whatever Trend

The Girl Whatever TikTok trend is all about embracing life and finding joy despite the challenges that might be thrown at you. Creators are posting clips from meaningful moments, whether that’s driving past the Eiffel Tower or sitting by the beach. While simple, the top video has already gained over 3 million likes.

@wardhahahah

Idk what this means just wanted to post this video bc mentally I’m always here so

♬ original sound - zpeaknow

How To Do It:
Find a short clip that captures a carefree, joyful moment. You could be walking enjoying a beautiful scene or laughing with friends. Set the video to the audio You (Ha Ha Ha) by Charli XCX, and add the text "girl...whatever".

Best For: Creators who want to highlight self-expression and independence. This trend works especially well for lifestyle and travel content.

Hashtags: #girlwhatever, #selflove, #trend

October 1st Trend

The TikTok October 1st trend is an annual moment that marks the start of fall on social media. There are two main variations of this trend. The first is posting cozy, nostalgic edits celebrating the arrival of autumn and Halloween season.

How To Do It: Gather autumn or Halloween-themed clips and make a short, atmospheric montage. Choose a soft, nostalgic, or acoustic song to match the mood. A popular choice is this Gilmore Girls edit.

Best For: Creators and businesses that want to lean into seasonal aesthetics. Also a creative edit for lifestyle, fashion, small businesses with fall collections.

Hashtags: #octobervibes #autumn #fall #halloween #spookyseason

@daaniglowy happy october 1st ☕️🍂☁️ #octobervibes #autumn #fall #autumnvibe ♬ оригинальный звук - milsaest

The second interpretation of this trend is posting your girlfriend on October 1st. This version is particularly popular within the LGBTQ+ community and is typically set to the audio we fell in love in october by girl in red.

How To Do It: Post a picture of your significant other to the girl in red audio.

Best For:  Creators and couples who want to celebrate love, visibility, and the start of October in a heartfelt way.

Hashtags: #wefellinloveinoctober #girlinred #lgbtq #wlw #october1st

@figi.x Since it’s October 1st 🥹 #october1st #wlw #girlinred #foryouu ♬ we fell in love in october - girl in red

TikTok Challenges

The Whitney Houston Challenge

The Whitney Houston Challenge is a viral TikTok trend where users try to time the drum beat before the final chorus of Whitney Houston’s “I Will Always Love You”. The challenge, which first took off in April, has creators using drums, tables, or makeshift instruments to test their rhythm and memory.

@spursofficial

If this song gets stuck in your head, that’s on you 🤷

♬ original sound - spursofficial

How To Do It:
Join the Whitney Houston Challenge by playing “I Will Always Love You” and trying to hit the drum beat that drops right before the final chorus. You can use a drum, a table, or any object that makes a beat. Many creators add text like “Can you hit the Whitney beat?” or show side-by-side clips of the real song.

Best For:
Music lovers, nostalgia creators, party groups, and anyone who enjoys fun, timing-based TikTok challenges.

Popular Hashtags:
#WhitneyHoustonChallenge #TikTokChallenge

The "Bird Theory" Challenge

The "Bird Theory" challenge is the latest viral relationship test on TikTok. It suggests that if your partner responds with enthusiasm when you point out something mundane (like a bird) they’re emotionally engaged. If they dismiss you, it signals disconnection. The concept stems from psychologist John Gottman’s research, which found that couples who “turn toward” each other’s gestures are more likely to maintain long-term relationship success.

@keatkeatonthebeat my greenest flag 😂🥹 he just entertains anything i say #birdtheory ♬ original sound - keaton milburn

How to Do It: Try the “bird theory” by pointing out something mundane (like a bird outside the window) to your partner and see how they respond. Record their reaction (with consent if you plan to post it). Most users film the moment casually, often with text overlays like “testing the bird theory on my boyfriend.”

Best For: Couples, dating or relationship creators, lifestyle influencers, and anyone interested in relationship psychology or emotional connection content.

Hashtags: #BirdTheory #RelationshipTest #CoupleTok #RelationshipTikTok

Sam Smith "Hidden Talent" Challenge

Creators are singing Sam Smith’s “Stay With Me” as a backdrop for the Hidden Talent challenge, captioning clips with the line “seeing if we have hidden talent so we can…” — followed by playful goals like “quit our jobs,” or “drop out of school.” These videos can be solo performances or duets, and range from humorous takes to genuinely impressive singing moments.

@lascoford Hollywood might be calling Lasco Ford asking for this trio soon 📞🎤#samsmithchallenge #LascoFord #dealershiphumor #carsaleshumor ♬ original sound - Lasco Ford

How to Do It: Record yourself (or with someone else) lip-syncing or singing along to “Stay With Me”. Overlay the caption: “seeing if we have hidden talent so we can…” then finish with your punchline or goal.

Best For: Creators & musicians who want to showcase vocal talent or comedic timing. Brands in music or music tech can participate by pairing product demos (like mic gear or music apps) with the format.

Hashtags: #HiddenTalentChallenge #StayWithMe #SamSmith #singingchallenge

AI Homeless Man Prank

This AI prank trend involves creators generating images that place a homeless man somewhere inside their home (on the couch, in the kitchen, etc.) using AI tools, then sending those images to family members (often parents) to scare them. As a disclaimer, these images have led to emergency calls and police responses. This may expose you to legal penalties.

@an1cole33 comment how many times I was called an A-HOLE #prankwars #homelessmanprank #AI ♬ Blue Danube Waltz - London Symphony Orchestra

How To Do It: Gather 3–6 photos of different rooms or angles inside your house. Use an AI image editor to insert the man into each photo. Some popular videos have edited images of the man standing at the door, sitting at the dining table, or laying on a bed. Make sure to use a single reference or seed to keep clothing and face consistent.

Hashtags: #prankwars #homelessmanprank #AI

AI Plumber Prank

Another AI prank trend where creators insert a shirtless, flirtatious “plumber” into photos of their home and send the sequence to their significant other as a joke. The text-message reaction is posted to TikTok, with the most popular video having over 500K likes.

@phoebeanddan

He was not having it HAHAHA

♬ Blue Danube Waltz - London Symphony Orchestra

How To Do It: Create 3–6 photos of different rooms or angles in your home and use an AI image editor to place the shirtless plumber character into each shot. Make sure to use a single reference or seed to keep clothing and face consistent. Some popular images have been of the plumber on a bed or sitting on the couch.

Hashtags
#plumberprank #shirtlessplumber #couplescontent #aiedit #viralprank

TikTok Dances

Beez in the Trap Dance

A viral remix of 4 Non Blondes’ “What’s Up?” and Nicki Minaj’s “Beez in the Trap” is dominating TikTok, used in over 400K videos by creators like Demi Lovato, Sabrina Carpenter, and Simone Biles. The mashup, created by DJ Auxlord, blends Linda Perry’s vocals with Minaj’s iconic beat.

@fallontonight What’s going on, @Malala Yousafzai?! #FallonTonight #TonightShow #MalalaYousafzai #JimmyFallon ♬ original sound - dj auxlord

How To Do It: Videos start with one person lip-syncing Linda Perry’s “I wake up in the morning and I step outside,” standing back-to-back with another person out of view. As the beat switches to Minaj’s verse, the camera pans to reveal the second person rapping to “Beez in the Trap.” The format is simple but highly replayable, over 600,000 videos now use the remix.

Best For:
Perfect for duo content, Halloween reveals, or friendship skits.

Fate of Ophelia Dance

The Fate of Ophelia Dance is a viral TikTok dance trend based on Taylor Swift’s song The Fate of Ophelia. Creators are posting recreations of the music-video choreography, as well as tutorials for how to do the moves.

@dancekae Dare I say her best music video yet?!? #taylorswift #tloas #thefateofopheila #dance #musicvideo @Taylor Nation @Taylor Swift ♬ The Fate of Ophelia - Taylor Swift

How To Do It: Learn the dance from the music video, then record it vertically. You could do a full-body take to show the steps and a medium shot for styling. You can perform it in a showgirl outfit to amplify the drama, or do it in a pair.

Best For: Brands can also adopt the trend to showcase performance wear or stage makeup. This is also perfect for fashion creators, who can recreate Taylor Swift's flapper-style outfits from the music video.

Hashtags: #thefateofophelia, #taylorswift, #dancechallenge

TikTok Audio

NOW OR NEVER, TKANDZ & CXSPER

NOW OR NEVER is currently a popular audio with high-energy production. There aren't any specific templates or choreography, but many creators use it for sports edits, action montages, and hype-driven clips.

@psg Nuno Mendes x best sound of the moment 😤🇵🇹 #psg #nunomendes 🤝 @TKandz ♬ NOW OR NEVER - TKANDZ & CXSPER

Best For: Sports highlights, workout reels, skate/surf/parkour edits, athlete creators, sportswear and energy-drink brands.

The Life of a Showgirl, Taylor Swift

From Taylor Swift’s newly released album; several tracks are already trending and being used for cinematic, theatrical, and choreography-focused clips. Creators lean into showgirl/glam visuals, dramatic transitions, and dance routines.

@pokemonmasterzo IT MAKES ME WANNA DANCE (dc: @Sam Drake) #taylorswift #opalite #thelifeofashowgirl #fyp ♬ original sound - Music Society 🎶

Best For: Dance creators and choreographers, fashion and makeup content, theatrical or showgirl-style performances, fandom edits, and brands tied to stagewear or performance makeup.


From RaptureTok to the Great Lock-In, to the Katseye dance, here are the popular TikTok trends, challenges, audio, and dances of September.

RaptureTok

TikTok’s RaptureTok trend took off after a prediction claimed the biblical Rapture would occur on Sept. 23. Under hashtags like #rapturenow (with over 311,000 videos), creators posted everything from serious warnings to satirical jokes about leaving behind phones, cars, and passwords.

@lyssielooloo

It’s rapture time

♬ Richter: On the Nature of Daylight - Orchestral Version - Max Richter Orchestra & Lorenz Dangel

How To Do It: To participate, creators share videos tied to the Sept. 23 prediction — some with scripture references or advice for believers, others using humor and memes to poke fun at the prophecy.

Best For: Commentary, media, and lifestyle brands can adapt this trend by leaning into cultural analysis, parody, or lighthearted “end-of-the-world” content to drive engagement.

Hashtags: #rapturetok #rapturenow #september23

Ocean Eyes

Billie Eilish’s Ocean Eyes has sparked a TikTok transition trend where creators cover the camera until only their eyes fill the frame.

@only1russjr @kia ♬ original sound - billyrics

How To Do It: To participate, film yourself normally, then bring your fingers together on the camera so the final frame zooms into a close-up of your eyes, synced with the audio.

Best For: Beauty and skincare brands can adapt this trend to showcase eye makeup, skincare routines, or product reveals with dramatic close-ups.

Hashtags: #oceaneyes #oceaneyestrend #transition #trending

Charlie and Lola Outfit

Searches for Charlie & Lola peaked on 7 September after the nostalgic children’s show inspired a new fashion format on TikTok. Creators are prompting ChatGPT to generate miniature illustrations of their own outfits in the style of the characters.

@carolinemaggs New favorite trend? Creating mini me’s 😍💅🏻🤷🏼‍♀️ so cute 😂 #charlieandlola #minime #chatgpt #trending ♬ Man I Need - Olivia Dean

How To Do It: Users can join the trend by using the prompt below to generate a Charlie & Lola-style character of themselves dressed in their chosen outfit, which can then be added to their original photo.

Best For: Fashion and retail brands looking for playful, remixable ways to showcase collections.

Hashtags: #charlieandlola #charlieandlolatrend #chatgpt

Charlie and Lola Trend Prompt

"Transform the subject from the uploaded image into a character in the style of Charlie and Lola (children's cartoon). Match the official cartoon look - thin sketchy outlines, flat colors, childlike proportions, playful hand-drawn charm, and simple textures.
Retain the subject's original clothing, hairstyle, facial features, accessories, skin tone, pose, and expression - but reinterpret them as if they belong in the Charlie and Lola
world. Clothing should be simplified into flat shapes and bright colors, while keeping the overall outfit recognizable.
Background: plain white or transparent to keep the focus on the character."
Negative Prompt:
"No realistic shading, no detailed rendering, no anime or manga style, no 3D modeling, no photographic textures."

AI Figurine Trend

The AI Figurine trend on TikTok lets users transform their portraits into hyper-realistic 3D miniatures using AI image editing. The generated figurines resemble commercial collectibles, often displayed on transparent acrylic bases with detailed packaging mockups.

@nidasc08 5 ขั้นตอน สร้างโมเดล Art toys ง่ายๆ 1. เข้าแอบ BeautyPlus 2. AI Filter 3. หาหมวด More Styles > จากนั้น กด FIGME 4. เลือกรูป > รอ Generating ไม่นาน 10 วิ ก็เสร็จ 5. ได้รูปแล้วไม่ชอบ สามารถทำ 🔄 เพื่อ Genใหม่ได้ #arttoys #modelai #ai #model #โมเดล ♬ original sound - ♥️MISS DUDAY♥️ - ..🫶Ms Shiaka🫶😘

How To Do It: To participate, upload a photo to the Kapwing image generator and use the prompt below to create your figurine. There isn’t one set audio, but many pair a couple of figurines with romantic tracks and solo figurines with upbeat music.

Best For: Brands can adapt this format by turning mascots, staff photos, or products into figurines for playful, shareable content.

Hashtags: #aitrend #3dfigure #aieffects #figurinetrend

Kapwing's Hot Take: Our social media manager, Jasmine Chen, says that this trend works because it blends AI novelty with the aesthetics of fandom culture. Posts that frame the figurines as ‘limited edition drops’ or stage them in real-world environments are getting the strongest engagement.

AI Figurine Trend Prompt

"Create a 1 / 7 scale intelligent figurine in the picture, in a realistic style, in a real environment. The figurine is plattered on a computer desk. The figurine has a round transparent acrylic base, with no text on the base. The content on the screen is the Zbrush modeling process of this figurine. Next to the computer screen is a BANDAI-style toy packaging box with printing. The packaging features two-dimensional flat illusion."

"Unfortunately, I Do Love"

TikTok’s “Unfortunately I Do Love” trend has users turning their guilty pleasures and worst habits into viral content. Creators who have been posting this trend have been confessing everything from late-night Uber Eats orders to bold Instagram likes.

@kailywebb

And that’s my life

♬ Rocky Mountain Way - Joe Walsh

How To Do It: To join in, film a flattering or carefree video, then overlay text that reveals your funny or embarrassing confessions. Make sure you use the audio Rocky Mountain Way by Joe Walsh, which already has over 300,000 videos attached.

Best For: Brands in food, wellness, or lifestyle might use this to highlight quirky product features, reframing “flaws” or indulgences as part of their identity.

Hashtags: #unfortunatelyidolove #unfortunatelyidolovetrend #unfortunately

NASA Photo of the Day

NASA’s Astronomy Picture of the Day is an archive where a new image of the universe is shared each day. On TikTok, users are pulling the photo from a meaningful date (often the passing of a loved one) and pairing it with text that explains its significance.

@drjoe_md Sometimes healing comes in little reminders of beauty. If you’ve lost someone you love, you can visit NASA’s Astronomy Picture of the Day, check in the date they passed, and see what the heavens looked like on that day. A small but powerful way to remember them. 🌌✨ #griefjourney #healinghearts #nasa #loss ♬ original sound - Dr. Joe, M.D. 🩺

How To Do it: To participate, go to the APOD archive, enter a date that matters to you, download the image for that day, and upload it to TikTok with a short text overlay about why it’s meaningful. Many pair the edit with reflective audio such as Scott Street by Phoebe Bridgers.

Best For: Brands in wellness, journaling, or astrology can adapt it for campaigns that connect personal milestones to cosmic imagery.

Hashtags: #nasa #griefjourney #healinghearts #photooftheday

TikTok Challenges

The Great Lock-In of 2025 (a.k.a. Winter Arc)

Much like the Winter Arc, the Great Lock-In is TikTok’s seasonal push for self-improvement, running from September to December 2025. The goal is to reach your self-improvement goals before the new year.

@kadieglenn Since everyone is doubling down on the great lock in, here’s a how to on building self-trust brick by brick: ✅ Start with credible commitments (small > sustainable > scalable) ✅ Track visible wins daily (proof > belief > identity) ✅ Never miss twice (bounce back > shame loop) ✅ Create friction & flow (design your environment for success) It’s not about overhauling your life overnight. It’s about stacking evidence that you are that girl, one consistent win at a time. #greatlockin #thegreatlockin #lockin ♬ original sound - kadieglenn

How To Do It: This challenge has become a space for creators to share productivity hacks, fitness routines, and personal growth updates. For example, to participate, you might post routines, fitness updates, or study setups as part of your lock-in journey.

Best For: Brands in wellness, fitness, education, or career growth can repurpose the trend by tying products to habit trackers, streak challenges, or end-of-year motivation.

Hashtags: #greatlockin #thegreatlockin #lockin #lockin2025

Kapwing's Hot Take: Our social media manager, Jasmine Chen, thinks that the Great Lock-In isn’t just about weather — it’s about mood. People are leaning into the Winter Arc as a collective identity, giving creators and brands the chance to frame cozy, stay-in content and/or products as aspirational instead of boring.

TikTok Dances

Enid and Agnes Dead Dance

In Wednesday Season 2, Enid and Agnes dance to “The Dead Dance” by Lady Gaga, a sequence that has since gone viral. TikTok creators are now recreating or reinventing their own renditions of this dance.

@mumii.cos @ladygaga WITH ANOTHER BANGER ONCE AGAIN!! Did I go into cosplay JUST to do this dance?… yes.. unfortunately.. dc: @Corey Baker #cosplay #wednesdayaddams #wednesdaynetflix #wednesdayaddamscosplay #thedeaddance ♬ The Dead Dance - Lady Gaga

How To Do It: To participate, creators learn the moves from the show, film themselves doing the choreography (usually in pairs), and share with the official sound.

Best For: Brands and creators might specifically adapt the choreography for Halloween-themed content, which matches the aesthetic of the show. Filming with dark lighting, bold makeup, or stylized costuming would also make the repurposed version resonate with the original scene’s energy.

Hashtags: #thedeaddance #wednesday #wednesdaydance

KATSEYE x Gap Milkshake Dance

Gap’s “Better in Denim” campaign featuring the girl group KATSEYE dancing to Kelis’s Milkshake has become a viral TikTok dance challenge.

@gap Better in Denim.  This is denim as you define it. Your individuality. Your self-expression. Your style. Powerful on your own. Even better together. Featuring @KATSEYE.   “Milkshake” by @kelis Directed by Bethany Vargas. Choreographed by @robbieblue_ Explore the campaign at link in bio. #BetterinDenim ♬ original sound - Gap

How To Do It: To participate, learn the choreography from the ad, film yourself performing it (often in denim outfits), and post with the Milkshake audio. Creators experiment with mirror shots, outdoor clips, or group versions.

Best For: Fashion and lifestyle brands might adapt the format by styling their own denim or seasonal looks into the choreography and encouraging followers to recreate it.

Hashtags: #betterindenim #katseye #milkshake #gap

TikTok Audio and Songs

Sugar on my Tongue, Tyler the Creator

Tyler the Creator’s Sugar on My Tongue has become a TikTok audio trend, with creators looping a smooth, choreographed sequence to match the song’s repeating sections. While variations differ, many popular takes start with creative setups — like opening the fridge with the phone recording inside.

@themichaelbarrymore Kimberly who?? #trendover #sugaronmytongue ♬ sonido original - Nath flowers 🫧

Best For: Fashion brands can use this trend for outfit reveals or collection highlights, playing into the rhythm of the loop to showcase different pieces.

Nobody's Son, Sabrina Carpenter

Sabrina Carpenter’s Nobody’s Son has quickly become a popular TikTok audio, with over 100,000 videos using the track. The standout moment is the section with the whip-sound effect and the lyric “that boy is corrupt”, which creators often pair with content about exes and bad dating experiences. The audio has been picked up widely, with many celebrities like Joe Jonas, Conan Gray, and Lili Reinhart also using it.

@joejonas

Denise’s sons

♬ original sound - song lyrics ִ ࣪𖤐

Best For: Creators posting about exes, breakups, or toxic dating experiences. Perfect for storytelling, skits, or confessions about relationships. Brands in lifestyle or wellness can use it for campaigns about self-worth or recovery after heartbreak.

Kapwing's Hot Take: Our social media manager, Jasmine Chen, believes that creators and brands should study Nobody’s Son as a reminder: the internet loves emotional honesty wrapped in something that feels fun. That tension is what drives shares.

When Did You Get Hot, Sabrina Carpenter

Sabrina Carpenter’s When Did You Get Hot? has become one of TikTok’s go-to audios for glow-up transformations. The most popular section is the lyric “said Sabrina, don’t you know Devin …” which creators sync to dramatic before-and-after edits.

To recreate the trend, users pair the lyric with outfit changes, makeup reveals, or side-by-side comparisons that dramatize the shift. Many add a text overlay with the phrase “When did you get hot?” to highlight the shift.

@alyforlife2 When did you get hot all of a sudden? 👀 ✨|#fyp #fypage #viral #makeup #blowup? @Team Sabrina ♬ оригинальный звук - julia౨ৎ˚

Best For: Glow-up edits, outfit changes, and before-and-after transformations. Fashion and beauty brands can adapt it for product demos or styling tips that highlight a visible transformation.