You can attract more attention with a GIF instead of a picture, but how can you go even further? Well, I've discovered that a color-changing GIF like the one above is a big attention grabber, and can be effective to get your message seen.

I've used color changing gifs like this for marketing materials, social media posts, and even in a pitch deck. They're versatile and can be used alone or overlaid onto a bigger piece of content. For this example, I'm going to show you how I created the cover image above in a few easy steps.

  1. Upload an image, video, or GIF
  2. Add the Color Rotate animation
  3. Export and download

1. Upload an Image, Video, or GIF

Start off by heading to Kapwing in your browser and click Start Editing to enter the Kapwing Studio. Here, you can upload photos, videos, and GIFs in a few ways: click upload and find them in your file browser, paste their links directly into the URL bar, or drag and drop them straight into the Studio window.

2. Add the Color Rotate Animation

Once your content is uploaded to the Studio fully, select the layer you added, and click the Animate button on the right side of the screen. Here, select Hue Rotate from the list of animation options. Play through your content and see what it looks like!

Step 3: Export and Download

When your color rotating GIF looks just the way you want, click the arrow in the upper right corner of the Studio and select Export as a GIF. Now, give Kapwing a little bit of time to process your GIF. When it's done processing, click the Download button to save it straight to your device.

If you're not signed into a Kapwing account, sign in or sign up using your Google or Facebook account – once you've signed into a Kapwing account, the watermark in the lower right corner will be removed from your final image.

I hope this article helps you create fantastic, color-changing GIFs with any content! If you're interested in more ways to create great digital content in 2021, check out the Kapwing YouTube channel. And while you're here, take a look at some related articles on creating and editing custom GIFs online:

How to Make Selfie GIFs
GIF Recorder for Your Phone
How to Make High Quality GIFs
Learn to Spin a Pen in 5 GIFs