March 2026 TikTok Trends — For Creators + Brands
54% of TikTok users engage with brand content daily. Trend-driven content isn’t just fun, it’s essential for marketers.
TikTok moves fast, and staying ahead of the latest trends is essential for creators looking to stay relevant, expand their reach, and spark deeper audience engagement.
From viral audio clips and dance challenges to AI-powered edits, trends on the platform shift week to week. The right trend, however, can transform a small following into a thriving community overnight.
This article tracks the biggest TikTok trends each month, breaking down how they work and how you can adapt them for your content strategy. Whether you’re a creator searching for inspiration, a marketer planning campaigns, or a brand looking to connect with new audiences, this guide will keep you ahead of the formats driving culture on TikTok.
What's Trending on TikTok: March 2026
From 365 buttons to AI dances, here are January's popular TikTok trends, challenges, dances, and audios.
TikTok Trends
Sunshine Boy Trend
The Sunshine Boy TikTok trend uses Rihanna’s song Kiss It Better, specifically the lyric “been waiting on that sunshine boy, I think I need that back.” Creators use the audio to express nostalgia for summer while still stuck in winter. Videos usually contrast cozy winter clips with bright summer memories like beach days, travel, and golden-hour photos.
@ovrrrheated #summer #rihanna #sun #lyrics #fyp ♬ Original Sound - Unknown
TikTok Content Ideas:
Post a winter clip followed by your best summer memories, create a montage of sunny vacation photos, or show a transformation from winter outfits to summer vibes.
Best For:
Lifestyle creators, travel creators, and aesthetic vlog pages.
Hashtags:
#sunshineboy #summernostalgia #tiktoktrend #goldenhour
“Do You Actually Want To Do This Or Not” Trend
The “Do You Actually Want To Do This Or Not” TikTok trend uses a dramatic audio clip of someone being scolded during an activity. Creators lip-sync to the audio while revealing a humorous scenario where someone took a casual activity way too seriously.
@user38283883299287651 ♬ Originalton - Iron Mindset
TikTok Content Ideas:
Act out childhood memories of being yelled at during games, show a sibling getting frustrated over a small mistake, or exaggerate a low-stakes situation.
Best For:
Comedy creators, nostalgic storytelling accounts, and relatable humor pages.
Hashtags:
#doyouwanttodothis #childhoodmemories #relatabletok #funnytrend
TikTok Challenges
The 10 Game Challenge
The 10 Game challenge is a memory game played by two people counting from 1 to 10. After reaching 10, one number gets replaced with a random word or sound. Each round adds more substitutions until the sequence becomes chaotic and someone forgets the order.
@totallynotcam This one is CRAZY 😭 #fyp #challenge ♬ original sound - Cam
TikTok Content Ideas:
Play the game with friends, siblings, or partners and film reactions as the substitutions get more confusing.
Best For:
Friend groups, couples content creators, and challenge pages.
Hashtags:
#the10game #memorychallenge #friendtok #tiktokchallenge
Date Night M.A.S.H. Challenge
The Date Night M.A.S.H. challenge adapts the childhood game M.A.S.H. into a couples trend where the game determines a couple’s entire date night (restaurant, activity, dessert, etc.). Many creators follow up with a second video actually completing the date.
@dateyourspouseofficial MASH (Date Edition) for date night! We ended up doing more at-home options this go around, but we’re already counting down the days until we do this again. Next time: out on the town options. 💕 Give this one a try + let us know what you ended up doing for your date!! 👉🏼 Follow for more creative date ideas for you + your spouse!! #dateideas #date #datenight #marriage ♬ original sound - Date Your Spouse
TikTok Content Ideas:
Play the M.A.S.H. game with your partner, let the game decide your plans, and film the actual date in a follow-up video.
Best For:
Couples creators, lifestyle vloggers, and relationship pages.
Hashtags:
#datenightmash #couplestiktok #relationshipchallenge
TikTok Dances
Don Toliver “Call Back” Dance
The “Call Back” TikTok dance by Don Toliver became a viral choreography trend created by creator @mai.world. The routine features smooth, fluid movements that match the song’s hypnotic rhythm and is widely recreated by creators across the platform.
@mekeksoo I LOVED THE WHOLE ALBUM. @Don Toliver Choreography by Me.💿dancing w pookie @S 📍@dance.pro.tbilisi #fyp #dontoliver #dance #choreography #dancer ♬ Call Back - Don Toliver
TikTok Content Ideas:
Learn the choreography from the original creator, film a group dance with friends, or remix the dance with your own moves.
Best For:
Dance creators and choreography pages.
Hashtags:
#callbackdance #dontoliver #dancechallenge #tiktokdance
Don Toliver “E85” Dance
The Don Toliver “E85” TikTok dance uses the song from the Octane album and features choreography originally created by @mai.world. The routine uses smooth, flowing movements that match the track’s relaxed rhythm. Because the choreography is approachable but visually clean, creators of many skill levels are recreating it across TikTok.
@ab3l.t shoot my shot 🏀 @James | DC: @Faith😴 | #vancouver #dance #duo ♬ E85 - Don Toliver
TikTok Content Ideas:
Learn the choreography from the original video, perform it with friends, or remix the dance with your own style.
Best For:
Dance creators, choreography pages, and friend-group TikTok accounts.
Hashtags:
#callbackdance #dontoliver #dancechallenge #tiktokdance
TikTok Audio
“Kiss All the Time” Audio
The viral “Kiss All the Time” TikTok audio comes from Harry Styles’ 2026 album Kiss All the Time. Disco, Occasionally. When the album released in early March 2026, creators immediately started using its upbeat disco-style tracks for GRWM videos, outfit transitions, and dance edits. The song’s rhythmic beat makes it ideal for quick edits and short choreography.
@annachristy.xox I CANT STOP DANCING TO THIS #harrystyles #kissallthetimediscooccasionally #dancenomore #fyp ♬ original sound - drea
TikTok Content Ideas:
Use the chorus for a spring outfit transition, film a simple dance routine with friends, or create a montage of sunny outdoor moments.
Best For:
Fashion creators, dance creators, and lifestyle vloggers.
Hashtags:
#kissallthetime #harrystylesaudio #viralsound #springtiktok
What's Trending on TikTok: February 2026
From 365 buttons to AI dances, here are January's popular TikTok trends, challenges, dances, and audios.
TikTok Trends
Admin Night Trend
The “Admin Night” TikTok trend shows people turning boring adult responsibilities—like paying bills, answering emails, organizing finances, or planning schedules—into a social event with friends. Instead of doing tasks alone, creators film cozy “admin nights” with snacks, laptops, planners, and productivity setups. The trend became popular in early 2026 as young adults documented their attempts to make adulting more fun.
@maddyagers I am LOVING the idea of admin nights. Especially in a high inflation year. MAKE BUREAUCRACY SEXY 🤪 #friends #admin #economic #inflation #tiktokbudgetingcontest ♬ Pursue what you like - LMS
TikTok Content Ideas:
Film a cozy “admin night” vlog showing your setup, create a before-and-after productivity montage, or show a group of friends tackling tasks together with snacks and music.
Best For:
Lifestyle creators, productivity influencers, college creators, and relatable adult-life humor pages.
Hashtags:
#adminnight #adulting #productivitytok #lifeorganization #cozyvibes
Owl Impression Trend
The Owl Impression TikTok trend features creators making exaggerated owl noises while pretending the owl is from different countries, personalities, or celebrities. The humor comes from creatively changing the owl sound depending on the scenario.
@..adamdude ♬ original sound - AdamDude
TikTok Content Ideas:
Act out “how an owl from different cities sounds,” mimic celebrity owls, or create a skit where multiple owl personalities interact.
Best For:
Comedy creators, voice actors, and meme pages that thrive on silly, character-based humor.
Hashtags:
#owlimpression #owltok #comedytiktok #voiceacting #funnytrend
TikTok Challenges
Wide Awake Singing Challenge
The Wide Awake Singing Challenge uses the bridge of Katy Perry’s song Wide Awake. Creators sing along, add harmonies, or duet with other singers to create layered performances.
@theraymondsalgado Katy Perry was a huge part of our childhoods 😭❤️ #katyperry #wideawake #challenge #singingvideo #cover ♬ Wide Awake - Katy Perry
TikTok Content Ideas:
Add harmonies to someone else’s video, create a choir-style layered recording, or show a “practice vs final take” singing clip.
Best For:
Singers, musicians, and creators who enjoy collaborative duets.
Hashtags:
#wideawakechallenge #singingtiktok #duetchallenge #musictrend
Bebot Makeup Transformation
The Bebot Makeup Transformation trend features creators transforming into a dramatic early-2000s “Filipina baddie” aesthetic with bold makeup, glossy lips, dramatic eyeliner, and glamorous outfits. The transformation usually happens through quick transitions or beat drops.
@giannarose.xo How did I do? 🫣 #bebot #bebotmakeup #makeuptrend ♬ original sound - 𝖏𝖚𝖑𝖘
TikTok Content Ideas:
Film a dramatic makeup transition, recreate a Y2K glam look, or show a “getting ready with me” transformation video.
Best For:
Beauty influencers, makeup artists, and transformation content creators.
Hashtags:
#bebotmakeup #makeuptransformation #beautytiktok #y2kbeauty
TikTok Audios
“Bazooka” Audio
The “Bazooka” TikTok audio by Miami XO became a viral meme sound in early 2026. The dark humor of the lyrics combined with the catchy trap beat made it popular for comedic skits, reaction videos, and ironic edits across TikTok.
@bennitheblindcat #angrycat #cat #funnymemes #dancer #comedy ♬ Bazooka - Miami XO
TikTok Content Ideas:
Use the audio for exaggerated reaction videos, comedic storytelling, or a sudden punchline reveal timed with the beat.
Best For:
Comedy creators, meme pages, and relatable humor accounts.
Hashtags:
#bazooka #bazookasound #tiktokaudio #viral2026
“Love Me” Audio
The “Love Me” TikTok audio from JMSN gained traction in February 2026, especially the intro section where the choir sings “love me.” Creators used this sound for emotional edits, sports highlights, and dramatic storytelling videos.
@jmsn Won’t you say that you… ‘Love Me’ is out and streaming across all platforms now.
♬ Love Me - JMSN
TikTok Content Ideas:
Create cinematic edits, relationship montages, or emotional storytelling videos with a dramatic intro.
Best For:
Storytelling creators, sports edits, and aesthetic content pages.
Hashtags:
#lovemeaudio #tiktoksound #emotionaledit #viral2026
What's Trending on TikTok: January 2026
From 365 buttons to AI dances, here are January's popular TikTok trends, challenges, dances, and audios.
TikTok Trends
365 Buttons Trend
“365 buttons” is a TikTok-born meme that went viral at the start of 2026 after a user said she was “getting 365 buttons, one for each day of the year” to help her be more aware of time and do more stuff. What really caught on wasn’t what the buttons meant, but her reply "Hey, it only has to make sense to me for me to do it and I don’t feel like explaining it to anyone else". This sparked a trend amongst creators, who posted this as their new 2026 motto.
@laniekristin 365 buttons to remind myself i have 365 days of OPPORTUNITY!!!!! it only has to make sense to me lol #365buttons #buttons #newyear #tamara #buttongirl ♬ Glitter on my eyes - 💵
TikTok Content Ideas: Current popular formats include showing literal jars of buttons, and moving buttons between jars each day, or just quoting her line about it making sense only to her. A creative content idea would be to use unexpected substitutes like 365 notes in your phone, 365 saved drafts, 365 screenshots you’ll never explain, or 365 unopened tabs.
Best For: This trend is especially effective for productivity, wellness, or creator tools that sell systems, not outcomes. Apps for journaling, habit tracking, note-taking, or creative workflow can use the quote to show their system.
Editorial accounts, creative studios, or platforms speaking to Gen Z creators can use the trend to demonstrate point of view: “we notice time, culture, or behavior differently.”
Hashtags: #365buttons #buttons #newyear #tamara #buttongirl
“Turning Chinese” / “Becoming Chinese” Trend
Many TikTok users are jokingly declaring that they're “turning Chinese”, often riffing on the quote from Fight Club with the line “you’ve met me at a very Chinese time in my life”. This trend gained traction after the creator @sherryxiiruii posted videos telling viewers “tomorrow, you’re turning Chinese”. Now, creators are swapping iced drinks for hot water (a Chinese health habit), trying foods like congee, or practicing Douyin fashion and makeup.
@awholelotofadventure Thank you @sherry for confirming 🤭🫶🏻 congee has been my fav for a while!!! Please everyone get on this side of tiktok!! #chinese #chinesetok #foodtok #congee #chinesefood ♬ original sound - alex
TikTok Content Ideas: Do a fake documentary edit titled “The Moment It Started” and reveal it was one small habit, like choosing hot water once. Film a hyper-calm montage labeled “Signs I’m Turning Chinese”. Lean into aesthetics by recreating Douyin-style visuals, music, and pacing. Or flip the joke and show how the algorithm decided you were “turning Chinese” before you did.
Best For: This trend works best for lifestyle creators, beauty and fashion accounts, and food creators, who can easily integrate the joke into their niche.
Hashtags: #chinese #chinesetok
AI Baby Dancing Trend
The AI Baby Dance trend uses Kling AI’s motion sensor feature to turn a creator’s dance video into a dancing baby version of themselves. Most videos remix viral choreography, commonly Tyla’s Chanel or the Music Music Music dance. Other variations of this trend include using pets, cartoon characters, or famous figures.
@feastwithgoulders_ Strictly Come Dancing here we come 🤣 Download app KLINGAI. ✨Ho to AI video tab ✨Switch to Motion Control ✨Upload your photo (person you want to be dancing) ✨Upload a video your want to copy motion of (download my video) ✨Generate#aitrend #dancingkids #funnykids #mumsoftiktok ♬ Last Call for Love - ABARZA RECABAL ERICK YORDAN
How To Do It: Upload a clear photo of the person you want to appear as the AI baby onto the Kling AI Motion Control feature. Then, upload a separate video containing the dance movement.
Best For: This trend would be great for PetTok or MomTok influencers, who can use Kling AI to have their pets and kids participate in this trend. It’s also a strong fit for music artists and labels that want to push tracks through choreography.
Hashtags: #aitrend #klingai #dancingbaby
TikTok Challenges
75 Medium Challenge
The 75 Medium trend is TikTok’s response to the 75 Hard challenge, a self-discipline challenge known for extreme rules. While 75 Hard requires two workouts a day, a strict diet, no alcohol, and zero compromises for 75 days, 75 Medium rejects that rigidity by allowing for slip-ups 10% of the time.
@zairayzabelleee hellooo 75 medium is complete !! i’ve never done the 75 series so it thought i’d start with intermediate 😛 #75medium #75hard #LA ♬ [Binaural/Loop] Keyboard sounds(1592426) - Mimi-Fi
TikTok Content Ideas: Show a humorous split-screen of “75 Hard expectations vs 75 Medium reality”. Film daily check-ins where you openly admit when you half-completed a habit and kept going anyway. Turn it into a rules rewrite where each week you adjust your habits instead of quitting.
Best For: This trend works best for mental health platforms, habit and journaling apps, wellness brands, and creators speaking to burnout or neurodivergence. Marketers targeting Gen Z and millennials who are skeptical of grind culture will see strong engagement, particularly if their messaging emphasizes flexibility and set-backs without shame.
Hashtags: #75medium #75hard
2025 Ins and Outs
2025 Ins and Outs is a year's end format where creators list what they’re bringing into the new year, and what they’re leaving behind. Creators usually open with a simple text overlay like “2025 Ins / 2025 Outs,” then cut between examples using calm visuals or lightly ironic clips.
@ebtatton could make so may of these #2025 #fypシ #insandouts ♬ Another Life - SZA
TikTok Content Ideas: Do an industry-specific breakdown like “2025 Ins and Outs for Fashion” or “for Creator Monetization”. Flip the format by starting with a controversial “out”, before following up with a second video explaining the “in.” Creators could also try other formats, like the Bingo Card.
Best For: This trend is especially strong for fashion brands and anyone with credibility in a specific space. Founders, editors, strategists, and culture-focused marketers can use it to comment on an industry, platform behavior, content formats, or consumer shifts.
Hashtags: #InsAndOuts #NewYearTok #2025
TikTok Dances
Last Call For Love Dance
The Last Call for Love dance trend revolves around a difficult choreography that looks smooth but takes real control to execute. Early versions leaned on AI-generated dancers for perfection, but the trend evolved as creators started attempting it IRL specifically because it’s hard.
@brittney_saunders AI trend comes out. Me:
♬ Last Call for Love - ABARZA RECABAL ERICK YORDAN
TikTok Content Ideas: Post a split version showing the AI execution first, then cut to your real attempt with no edits so the contrast is obvious. Film a progression series where each post is a slightly better take.
Best For: This trend is strongest for dancers and choreographers who want to emphasize skill and technique. Brands at the intersection of creativity and automation can use this trend to show where AI excels, and where human effort still matters.
ICM Triplets Dance
The ICM Triplets Dance trend features three dancers moving in perfect sync, with ultra-smooth transitions and one signature moment where a dancer slides in from the back. Creators have been trying to recreate it in their own groups of three.
@icm_triplets dc: @ari_cryztal #cleared #dance #dancechallenge #pourtoi #fyp #triplets #slide ♬ original sound - 𝐩𝐡𝐫𝐞𝐥𝐥.
TikTok Content Ideas: Subvert expectations by starting completely out of sync, then locking in so tightly it feels intentional. You could also do a parody of how you'd perform if you were one of the triplets, or how badly your trio's recreation of the dance was.
Best For: This trend works best for dance crews, choreographers, and performance-focused creators who want to showcase discipline and cohesion. It’s also a strong fit for music artists promoting smooth, groove-based tracks where timing matters. Brands tied to movement, fashion, or performance culture can use it effectively if they prioritize clean execution over gimmicks.
TikTok Audios
Release Em' Audio
The viral “release ’em” TikTok sound actually comes from a funeral performance. The audio is taken from I Wished That Heaven Had a Phone by Neace Robinson, recorded during a balloon release at a funeral. The countdown — “1, 2, 1, 2, 3, release ’em” — was originally used to cue mourners to let go of balloon.
@howcookiecrumbles Released ALMOST all of them #fyp #dance #raccoon #releaseem ♬ original sound - DJ Vic
TikTok Content Ideas: Use the sound to mark a moment of release like finally taking off uncomfortable clothes, reuniting with friends, finishing something tedious, or dumping all the “lore” after a long day.
Best For: It performs especially well for lifestyle creators or office or school humor pages, who can share relatable and humorous moments of release. The original audio (and not the remix) would also work for emotional moments of letting go, like moving out of an old apartment or losing a loved one.
Hashtags: #releaseem #123release #lettinggo
Check out the latest Kapwing Release Notes to learn what we shipped in January 2026.