Small, discrete watermarks are easy to remove and ignore. How do you ensure that you get attribution for your content as it’s shared without blocking out parts of the video? One solution to this watermark problem is to animate your watermark. Moving watermarks draw attention to themselves without distracting from the rest of the video. Because they appear at different places at different times, moving watermarks are also more difficult to crop out.
In this article, I’ll describe how to make your watermark move to different places in the video. This technique, with the watermark appearing and disappearing at different times, works for logos and for text watermarks. I recommend using Kapwing, a free online video editor that’s designed for beginners, since you don’t need to download any software or have professional video editing.
I’ll show you how to add a moving watermark video in five steps:
- Upload your Video
- Make or Upload your Watermark
- Duplicate your Watermark Layer
- Make the Watermark Appear and Disappear
- Create and Share
Step 1: Upload Your Video
Open Kapwing’s Studio and upload your video. You can either find the video on your computer or paste a URL to import a video that’s already online. In the Studio, you can make small edits to your video, like resizing it for different social media
Step 2: Make or Upload Your Watermark
Now it’s time to add your watermark! To upload a logo or image, click “Upload” and find the PNG on your computer or drag and drop the file onto your digital canvas. If the picture is already online, you can use the “Images” tool to search for and import it. After your watermark loads, make it smaller so that it doesn’t take over too much of the frame.
If you don’t have a logo with a transparent background, you can alternatively add a text watermark. Using Kapwing’s text tool, input the name of your channel, account, brand, or website and set a custom color and font. Style the text so that it matches your brand.
Step 3: Duplicate your Watermark
After your watermark looks right, click the “Duplicate” icon (next to the “Remove” trash icon) to make 4-5 copies of the watermark layer. Then, drag each one to a different place on the canvas.
In my example, I make 5 copies of the Kapwing watermark and placed them each in a different spot on a 10 second video.
Step 4: Make the Watermarks Disappear and Appear
After the watermarks are all in place, you need to edit the timing of the watermark layers. To change when the watermarks are visible, click the Timeline button in the Studio’s main toolbar. By default, every layer shows for the whole duration of the video.
On the right, each layer has a slider representing when it will be visible. Adjust the sliders so that only one watermark is visible at any one time with a short pause in between them. You can use the video preview to inform which watermark should appear when, making sure that, when it’s in view, it’s readable without being distracting.
Step 5: Create and Share
After your Timeline looks correct, return to the main Studio for any final edits. Double check your video preview to make sure the watermarks look right and don’t overlap.
When you’re ready, click “Done” to burn the watermarks directly and permanently into the video. Kapwing will process your video for several seconds, but it’s done in the cloud so it won’t heat up or freeze your computer. After your video is done processing, you can share its URL or you can download the watermarked MP4 to publish on social media.
Hopefully this tutorial helps original creators get credit for their videos as they are remixed and shared across social media. Many Instagram creators and meme makers use moving watermarks to make sure that their content is attributed when it’s reposted and memed. Try out this technique to see if you can get your name to stick!