Video marketing statistics for 2026 show just how central video has become to content, advertising, and social media strategy.

This list of 115 video marketing stats covers video consumption, engagement, conversions, short-form video trends, and platform usage across TikTok, Instagram, YouTube, and LinkedIn.

Use these data points to benchmark performance, support your strategy, and find the best channels and formats for your content

TL;DR: Video marketing statistics show that video is a core part of online behavior and marketing performance. In one recent dataset, 94.6% of online adults watched online video in the past 30 days, while 93% of marketers said video increases brand awareness and product understanding.

Table of Contents

• Video Marketing Growth Statistics
• Video Consumption Statistics
• Social Media Video Statistics
• Short-Form Video Statistics
• Video Production Editing Statistics
• Creator Economy Statistics
• AI Video Statistics
• Conclusion

Video Marketing Growth Statistics

1. 93% of video marketers see video as an important part of their overall strategy, and 91% of businesses use it as a content marketing tool.
2. 67% of marketers who don’t use video say they plan to start using it in 2026.
3. 92% of marketers plan to maintain or increase their video marketing investment, indicating sustained growth in video budgets across companies.
4. 41% of marketers spent money on video ads in 2025, an increase from 36% the previous year.
5. 73% of marketers believe that videos between 30 seconds and 2 minutes are most effective for viewer retention and understanding.

6. 93% of video marketers say video has helped increase user understanding of their product or service, and 93% say it has helped increase brand awareness.
7. 85% of people have been convinced to buy a product or service, and 80% have downloaded an app after watching a video.
8. Marketers using video marketing see 49% faster revenue growth compared to organizations that do not use video.
9. 83% of video marketers say video has directly increased sales.

10. Digital video ad spend hit $72.4 billion in 2025. This is a 14% increase from the $63.8 billion spent in 2024.
11. Global digital video ad spending is projected to reach about $223.5 billion in 2026, and $241.9 billion by 2028.
12. Pages with video are about 53× more likely to rank on the first page of Google search results.
13. Companies that use video in their marketing generate about 41% more web traffic from search than those that don’t.
14. Adding video to a landing page can boost conversion rates by up to 86%.
    1. Zappos found that product pages with videos saw sales increases of 6% to 30%.
    2. When Dropbox added a simple animated explainer video to their landing page, conversions jumped by over 10%.

Sources: Wyzowl, DemandSage, Firework, the Interactive Advertising Bureau, the Aberdeen Group, Zappos, Dropbox, Kapwing, Statistic, Think with Google

Video Consumption Statistics

15. The average internet user watches about 19 hours of online video per week, and 100 minutes of online video per day.
16. 92% of internet users consume digital media content daily, including video.
17. The average user spends about 1 hour and 42 minutes per day watching online videos. This represents a 12% increase compared with the previous year.
18. Global online video audiences are expected to reach roughly 3.48 billion viewers in 2026.
19. 82% of internet traffic comes from video streaming and downloads.
20. Streaming accounted for 47.5% of total television viewing in December 2025, the highest share ever recorded.

21. 66% of people say video is their primary source of information online.
22. 73% of U.S. adults report binge-watching TV or video content weekly.
23. 59% of viewers prefer video over text when learning about new topics, and 72% of customers prefer video over text when learning about products or services.
24. Comedy is the most-watched video genre globally, with 42% of viewers watching it daily.
25. 60% of consumers watch video content before visiting a physical store or making a purchase decision.
26. 45% of viewers abandon long-form videos within the first 10 seconds on mobile devices.
27. 25.5% of internet users worldwide watch vlogs every week.
28. More than 10% of internet users watch short drama episodes under 10 minutes online.

Sources: Wyzowl, Global Digital Overview 2025/2026, We Are Social + Meltwater dataset, Statista, Cisco — Annual Internet Report, Nielson Report, Deloitte Digital Media Report, Think with Google, Facebook

Social Media Video Statistics

29. About 5.3 billion people worldwide use social media. That’s roughly 63.9% of the global population.
30. The average social media user spends about 2 hours and 24 minutes per day on social platforms. This is roughly 16–18 hours per week.
31. Global social media users spend about 15 billion hours consuming content on social platforms every day.
32. 70% of U.S. adults use social media, with nearly half (35%) saying they use it daily.

33. About 46% of Americans say they watch more user-generated content on social media than movies or TV on streaming platforms.
34. Social media users typically maintain accounts on an average of 6.8 different platforms each month.
35. 22% of active social media users follow influencers or experts on social platforms.
36. 34.5% of social media users say reading news is one of their main reasons for using social platforms.

YouTube Video Statistics

37. YouTube has over 2.7 billion monthly active users worldwide.
38. In 2025, YouTube made up 12.5% of all TV viewership.
39. For more than half of the top 100 most-watched YouTube channels in the world, TV is their most-watched screen.
40. YouTube Shorts has more than 2 billion monthly logged-in total users.
41. YouTube Shorts has more than 200 billion daily views, and more than more than 1 billion viewing hours.
42. Brainrot videos account for around 33% of the first 500 YouTube Shorts on a new user’s feed.
43. Mr. Beast is the highest paid YouTuber. He has 380 million subscribes, and earns over $82 million per year.

TikTok Video Statistics

44. TikTok has over 1 billion monthly active users worldwide.
45. The average TikTok user spends about 58 minutes per day, and more than 30 hours per month on the app
46. TikTok generated $33.1 billion in global advertising revenue in 2025.
47. TikTok ads reach roughly 28.6% of global internet users.
48. 24% of U.S. adults say they use TikTok daily.
49. The highest earning TikToker is Charli De'Amelio. She has 156 million followers and earns 17.5 million annually.

Instagram Video Statistics

50. Instagram has over 3.07 billion monthly active users worldwide.
51. More than 2 billion users engage with Instagram Reels every month.
52. Instagram Reels reach about 726.8 million users through advertising.
53. Instagram Reels generate 140–200 billion views per day globally.
54. Instagram Reels make up 30–40% of content posted on Instagram feeds.
55. The average engagement rate for Instagram Reels is 5.5%.
56. Instagram Reels generate 22% higher engagement than traditional Instagram video posts. They reach 1.36× more users than carousel posts and 2.25× more than photos.
57. The highest earning Instagram influencer is Cristiano Ronaldo. He has more than 670M followers, and earns $3.23 million per post.

Facebook Video Statistics

58. Facebook has over 3.07 billion monthly active users worldwide.
59. More than 500 million people watch videos on Facebook every day.
60. Facebook users watch roughly 100 million hours of video daily.
61. About 85% of Facebook videos are watched without sound.

LinkedIn Video Statistics

62. LinkedIn video content receives 5× more engagement than text posts.
63. Live video on LinkedIn generates up to 7× more reactions and 24× more comments than regular posts.
64. 80% of videos on LinkedIn are watched with no sound, which is why 70% of videos are designed for silent viewing (with texts or captions).

Sources: Kapwing, Global Digital Overview 2025/2026, Cisco — Annual Internet Report, Nielson Report, Deloitte Digital Media Report, Think with Google, Forbes, YouTube, TikTok Newsroom

Short-Form Video Statistics

65. Short-form videos generate about 2.5× more engagement than long-form videos.
66. 85% of marketers say short-form video is the most effective social media content format.
67. Short-form video ads generated about $111 billion in global ad spending in 2025.
68. Short-form video advertising is projected to reach about $145.8 billion by 2028.
69. Short-form video is the most commonly used video format among marketers, with about 29.18% actively using it.
70. Nearly 6 in 10 short-form videos are watched for 41% to 80% of their total length.
71. Only 30% of short-form videos achieve an average watch rate above 81%.
72. 73% of consumers prefer short-form videos when researching products or services.
73. 56% of marketing videos now under two minutes long.

Sources: Social Media Benchmarks Report, Hubspot State of Marketing Report, Wyzowl

Video Production Editing Statistics

74. 59% of marketers produce video content in-house rather than outsourcing production.
75. 31% of marketers outsource video production to external agencies or freelancers.
76. 38% of marketers say the biggest challenge in video production is lack of time, while 24% of marketers say the biggest barrier to producing video is lack of budget.

77. 78% of content creators say editing is the most time-consuming part of content production.
78. Professional editors spend about 40% of their time verifying accuracy, reviewing footage, and making corrections during editing.
79. The most in-demand video editing skills include AI tools (35%), color grading (25%), and SEO optimization (20%).
80. Demand for video editors is projected to grow 15% between 2023 and 2030.
81. Professional video production typically costs $1,000 per finished minute of video.
    1. Marketing campaign videos cost an average of $1,500 – $7,000 per video, depending on complexity.
    2. Large video production projects can range from about $3,000 to more than $200,000 depending on scale and production quality.
    3. Hiring a freelance videographer or small production team often costs around $250–$500 per finished minute of video.

Sources: U.S. Bureau of Labor Statistics, Lemonlight, Wyzowl, Adobe

Creator Economy Statistics

85. The global creator economy is valued at about $250 billion and could reach $480 billion by 2027.
86. The creator economy has grown roughly 20% annually since 2020.
87. The global creator population reached about 303 million people.
    Adobe’s Future of Creativity Study found the creator economy expanded rapidly, adding 165 million new creators since 2020.
88. North America accounts for roughly 34–37% of the global creator economy market share.
89. In the U.S., roughly 27 million people are paid content creators.
    About 12 million work full-time, while others do it part-time or as a hobby.
90. Full-time digital creator jobs in the U.S. increased from about 200,000 in 2020 to roughly 1.5 million in 2024. That’s a 7.5× increase.
91. U.S. creator-economy ad spending rose from $13.9 billion in 2021 to $29.5 billion in 2025.

92. Sponsorships account for roughly 40% of creator income. As such, about 75% of creators use multiple revenue streams to earn income.
93. The top 1% of creators capture roughly 80% of total creator economy revenue.
94. 71% of creators earn less than $30,000 per year from content creation and 96% of creators earn less than $100,000 annually from their content.
95. Only about 5% of creators work on content creation full-time. 63% of creators spend 10 hours or less per week creating content.
96. The average creator takes an average of 6.5 months before earning their first dollar from content.
97. Median income for full-time creators in one 2025 earnings study was about $133,000 per year.
98. 70% of creators are under the age of 35.
99. Millennials represent roughly 45% of creators globally.

Sources: Goldman Sachs — Creator Economy Report, SignalFire, Adobe, NeoReach Creator Earnings Report

AI Video Statistics

100. The global AI video market reached about $11.2 billion in 2025.
101. The AI video market is projected to grow at roughly 36% CAGR through 2030.
     This would push the industry to about $71.5 billion by 2030.
102. 51% of marketers say they have used AI for video creation or editing.
103. 18% of businesses already use AI tools specifically for video content production.
104. Automation features such as auto-captions and transcripts are the most common AI video features used by marketers. About 59% of marketers using AI tools rely on them for captions or transcription.

Generative AI Statistics

105. The global AI video generator market specifically was valued at about $716.8 million in 2025.
106. North America held about 41% of the global AI video generator market share in 2025.
107. Nearly 50% of advertisers are already using generative AI to build video ads. 90% of advertisers say they plan to use it in the future to build video ads.
108. 86% of creators say they use generative AI tools in their creative workflows.
109. Art Nouveau poster designer, Alphonse Mucha is the most-used artist appearing in 230,794 Midjourney prompts.
110. Digital artist, WLOP is the most prompted Illustrator, appearing in 166,415 Midjourney images and Videos.
111. Wes Anderson has been used in 92,378 Midjourney prompts, making him the most-prompted movie director.
112. The most-used architect is Zaha Hadid, who has appeared in 63,103 prompts.
113. New York is the most prompted city on Midjourney with 156,598 video or images.
114. Star Wars (160,495) and Akira (53,333) are the most-used franchise and anime, respectively.
115. McDonald’s (18,318) has been used in twice as many prompts as any other fast-food chain.

Sources: Kapwing, Grand View Research, HubSpot, Adobe

Conclusion

Video marketing statistics for 2026 show that video remains one of the most effective formats for reach, engagement, and conversions across major platforms.

From short-form video growth and video engagement rates to platform usage and conversion benchmarks, the data in this guide gives marketers, creators, and brands a clearer picture of how video performs today.

Use these video marketing stats to benchmark your results, support your strategy, and choose the right formats and channels for your audience.

Whether you are planning content for TikTok, Instagram, YouTube, or LinkedIn, these insights can help you make smarter decisions about what to create next and where to invest your time.