VIRAL: How We Used Watermarks to Grow our Startup We put a watermark on every video made with our website. Here's the story of the Kapwing watermark and how this growth strategy helped our brand and user base go viral.
Announcing a New Milestone: Series A I’m thrilled to announce today that we’ve partnered up with Saar Gur at CRV to grow Kapwing’s content creation platform. This Series A financing allows us to make Kapwing free to use, to grow our engineering team, and to evolve from a tool to a full multimedia
Online Multimedia Editor Kapwing Announces Series A From CRV SAN FRANCISCO, CA. — September 24, 2019 10:00AM PT Kapwing [https://www.kapwing.com/], a free online image and video editing platform, announces an $11M Series A financing round led by CRV [http://crv.com] . Kapwing strives to empower a rising class of modern creators who need faster, simpler, and
What It Takes to Hire 10 Employees in San Francisco We started Kapwing (an online image and video editor [https://www.kapwing.com]) almost two years ago and grew the company from 2 co-founders to 12 full-time employees in the last 12 months. Our team is based full-time in San Francisco, where the unemployment rate is astonishingly low. I wanted
Finding SF Office Space: A Startup Story In the last two years, we've grown Kapwing [https://www.kapwing.com] from two cofounders to 13 full-time employees and secured two rounds of venture funding, but we just moved into our first office space. In this article, I tell the story of our journey between offices and
Business Needs vs Customer Interests at SaaS Startups: Questions for Founders In the world of subscription payments, service providers face ethical dilemmas on how to charge customers and set policies for their business. A large company might have the financial freedom to take the high road, but startups face a constant existential threat that can force them to make revenue-first decisions.
Cofounder Conflict and Resolution Two months ago, I tweeted [https://twitter.com/JuliaEnthoven/status/1110779292760195072] “TIL that cofounder conflict is best resolved over tacos.” A lot of founders appreciated the tweet (IndieHackers RTed), but my investors did not. A few hours later, one of my investors messaged me “Are you and Eric okay?” Then,