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Advertising

Today’s creators need adaptable advertising strategies, and Kapwing is here to help. As social media trends and ad formats continue to evolve, staying ahead means mastering everything from short-form vertical videos to long-form storytelling. Whether AI-generated or creator-driven, our expert resources will guide you through the best practices for crafting impactful ads in 2025 and beyond.

How-to Make Quick DIY Snapchat Ads

How-to Make Quick DIY Snapchat Ads

We'll make Snapchat-ready ads in a few easy steps: 1. Gather your ad's content 2. Upload + edit the content in Kapwing 3. Export Snapchat-ready content

How to Take Product Photos and Videos for Your E-Commerce Site

How to Take Product Photos and Videos for Your E-Commerce Site

As the e-commerce business grows, businesses large and small are migrating to selling their products online. To give yourself the best shot at selling products, you need to take great product photos.

How to Sell a Used Car with Video

How to Sell a Used Car with Video

Selling a used car can be a challenge, but creating a video to sell your car can distinguish it from other ads. In this article, we'll provide tips for making your car look attractive to buyers and show you how to create a video to sell it.

The Top 3 Most Common Email Marketing Mistakes That Are Hurting Your Performance

It’s all in your power to make sure your emails land in the intended inbox. In this article, I'm going to identify the top 3 most common email marketing mistakes that sabotage performance and explain how you can fix them.