VIRAL: How We Used Watermarks to Grow our Startup We put a watermark on every video made with our website. Here's the story of the Kapwing watermark and how this growth strategy helped our brand and user base go viral.
What happened when we chalked SF to promote our startup In the early days of Kapwing, we drew our logo on the streets of SF as a marketing stunt. This article tells the story of how we chalked SF to get the word out for other scrappy marketers and entrepreneurs.
