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Julia Enthoven

Julia Enthoven

53 posts •
Product Analytics at Startups

Product Analytics at Startups

A solid product analytics stack is the foundation of data-driven culture. But, in the early days, how and when should founders invest in their startup's product analytics stack? This article explains how to set up a product analytics stack and enforce good data hygiene at a startup.

  • Julia Enthoven
    Julia Enthoven
  • Shah Ahmed
    Shah Ahmed
10 min read
Why Online is the Future for Creative Software

Why Online is the Future for Creative Software

As we've grown Kapwing to millions of creators, people - especially professionals used to the Adobe suite - sometimes discount our product because it's fully online. Given decades of reliance on heavyweight desktop

  • Julia Enthoven
    Julia Enthoven
6 min read
How We Consistently Write Trending Content

How We Consistently Write Trending Content

Trend Content Marketing has helped us scale our business to millions of users and hundreds of thousands of MRR. This article shares how we have scaled our approach to trending content

  • Julia Enthoven
    Julia Enthoven
8 min read
How to Grow a SaaS Startup on YouTube: Learnings from Year 1

How to Grow a SaaS Startup on YouTube: Learnings from Year 1

How does a startup get to their first 1000 YouTube subscribers and leverage YouTube to grow a SaaS business? In this article, I share our journey for other founders considering YouTube as an organic growth channel for their startup.

  • Julia Enthoven
    Julia Enthoven
9 min read
Seed Fundraising: 13 Tips You Won’t Get on Twitter

Seed Fundraising: 13 Tips You Won’t Get on Twitter

The interwebs will give entrepreneurs a lot of advice when it comes to raising money, but much of this literature is written by investors rather than founders, and some popular resources are from

  • Julia Enthoven
    Julia Enthoven
7 min read
How To Know When Your Startup is Failing

How To Know When Your Startup is Failing

In 2017, I left Google to work with a friend and former co-worker on a startup idea. We named the company Hot Barber and bought the domain hotbarber.com. For two and a

  • Julia Enthoven
    Julia Enthoven
11 min read
Do Product Managers From Google Make Bad Startup Founders?

Do Product Managers From Google Make Bad Startup Founders?

My cofounder and I both worked at Google for two years as Associate Product Managers. Then, we started a content creation website called Kapwing together. When raising Kapwing’s Series A, I got

  • Julia Enthoven
    Julia Enthoven
9 min read
Security Hole in Heroku's Mailing Service

Security Hole in Heroku's Mailing Service

Heroku recently exposed our private database information because of a serious security vulnerability in their email service. I wanted to share this security hole with other developers and Heroku customers who might be

  • Julia Enthoven
    Julia Enthoven
3 min read
Introducing Studio 2.0 by Kapwing

Introducing Studio 2.0 by Kapwing

Enable your team or organization with simple, collaborative multimedia software. Work together in shared digital workspaces to get more work done faster. Make images, videos, and GIFs that are high-quality and up-to-date. Perfect for media teams, marketing orgs, schools, and more.

  • Julia Enthoven
    Julia Enthoven
3 min read
VIRAL: How We Used Watermarks to Grow our Startup

VIRAL: How We Used Watermarks to Grow our Startup

I'm the cofounder of a startup called Kapwing, a popular website for making videos, images, and GIFs. When we launched two years ago, we added a brand watermark to every clip made on

  • Julia Enthoven
    Julia Enthoven
8 min read
Announcing a New Milestone: Series A

Announcing a New Milestone: Series A

I’m thrilled to announce today that we’ve partnered up with Saar Gur at CRV to grow Kapwing’s content creation platform. This Series A financing allows us to make Kapwing free

  • Julia Enthoven
    Julia Enthoven
3 min read
Online Multimedia Editor Kapwing Announces Series A From CRV

Online Multimedia Editor Kapwing Announces Series A From CRV

SAN FRANCISCO, CA. — September 24, 2019 10:00AM PT Kapwing, a free online image and video editing platform, announces an $11M Series A financing round led by CRV. Kapwing strives to empower a

  • Julia Enthoven
    Julia Enthoven
4 min read
What It Takes to Hire 10 Employees in San Francisco

What It Takes to Hire 10 Employees in San Francisco

We started Kapwing (an online image and video editor) almost two years ago and grew the company from 2 co-founders to 12 full-time employees in the last 12 months. Our team is based

  • Julia Enthoven
    Julia Enthoven
11 min read
Finding SF Office Space: A Startup Story

Finding SF Office Space: A Startup Story

In the last two years, we've grown Kapwing from two cofounders to 13 full-time employees and secured two rounds of venture funding, but we just moved into our first office space. In this

  • Julia Enthoven
    Julia Enthoven
4 min read
Business Needs vs Customer Interests at SaaS Startups: Questions for Founders

Business Needs vs Customer Interests at SaaS Startups: Questions for Founders

In the world of subscription payments, service providers face ethical dilemmas on how to charge customers and set policies for their business. A large company might have the financial freedom to take the

  • Julia Enthoven
    Julia Enthoven
6 min read
Cofounder Conflict and Resolution

Cofounder Conflict and Resolution

Two months ago, I tweeted “TIL that cofounder conflict is best resolved over tacos.” A lot of founders appreciated the tweet (IndieHackers RTed), but my investors did not. A few hours later, one

  • Julia Enthoven
    Julia Enthoven
9 min read
In 2019, is YC worth it?

In 2019, is YC worth it?

Right now, YCombinator - the famous Silicon Valley startup accelerator and incubator of Dropbox, Airbnb, Stripe, and many other tech giants - is interviewing for its Summer 2019 class. Hundreds of founders are

  • Julia Enthoven
    Julia Enthoven
7 min read
The Case Against Email Sign In

The Case Against Email Sign In

My cofounder and I recently decided against building an email sign in flow for our users. Our website, Kapwing, relies entirely on Google and Facebook OAuth. In my opinion, too many startups unnecessarily

  • Julia Enthoven
    Julia Enthoven
8 min read
How to Write Investor Updates

How to Write Investor Updates

As a first-time startup founder, I didn’t realize that entrepreneurs were supposed to send regular email updates to their investors after raising money. For two months after we closed our seed round

  • Julia Enthoven
    Julia Enthoven
6 min read
An Unoffical Guide to Product Hunt: Learnings from 15 Launches in 2018

An Unoffical Guide to Product Hunt: Learnings from 15 Launches in 2018

Product Hunt has been an amazing launch platform for our image and video editing startup, Kapwing. We got to >300K monthly-active users last year with little marketing spend due partially to Product

  • Julia Enthoven
    Julia Enthoven
7 min read
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