Kapwing Company Blog

Julia Enthoven

Introducing the Kapwing App for Android and Chromebook Devices

Introducing the Kapwing App for Android and Chromebook Devices

Introducing the new Kapwing App in Google Play! Download the official Kapwing experience on an Android phone, Android tablet, or Chrome OS device. Read more about how and why we built the Kapwing native app for mobile and Chromebooks

How to Hire SWE Interns at a Tech Startup

How to Hire SWE Interns at a Tech Startup

How we recruited three talented software engineering interns for our tech startup for summer 2022. Here's my tips for other entrepreneurs considering summer internships.

Share to TikTok

Introducing Share to TikTok on Kapwing

Now, video creators can publish TikToks directly from the web! Make a video in the Kapwing Studio and use the TikTok button to share teh video directly to social media.

10 Non-Secrets for Success I’ve Learned in 4 Years as a Founder

10 Non-Secrets for Success I’ve Learned in 4 Years as a Founder

In honor of Kapwing's four year anniversary, I wanted to share some of my learnings from the journey in Startup Land. Here's 10 non-secrets to success for other entrepreneurs just starting out.

What I've Learned from the 16 Engineers who Turned Down Job Offers at Our Startup

What I've Learned from the 16 Engineers who Turned Down Job Offers at Our Startup

In our three years of trying to recruit top engineering talent, we've made 36 job offers to engineering candidates, and 16 of them turned us down. Here's what I've learned about convincing engineers to join your startup.

Product Analytics at Startups

Product Analytics at Startups

A solid product analytics stack is the foundation of data-driven culture. But, in the early days, how and when should founders invest in their startup's product analytics stack? This article explains how to set up a product analytics stack and enforce good data hygiene at a startup.

Why Online is the Future for Creative Software

Why Online is the Future for Creative Software

As we've grown Kapwing to millions of creators, people - especially professionals used to the Adobe suite - sometimes discount our product because it's fully online. Given decades of reliance on heavyweight desktop editors, creators seem skeptical about a browser-based tool they can use on any device, even an old

How We Consistently Write Trending Content

How We Consistently Write Trending Content

Trend Content Marketing has helped us scale our business to millions of users and hundreds of thousands of MRR. This article shares how we have scaled our approach to trending content

How to Grow a SaaS Startup on YouTube: Learnings from Year 1

How to Grow a SaaS Startup on YouTube: Learnings from Year 1

How does a startup get to their first 1000 YouTube subscribers and leverage YouTube to grow a SaaS business? In this article, I share our journey for other founders considering YouTube as an organic growth channel for their startup.

Seed Fundraising: 13 Tips You Won’t Get on Twitter

Seed Fundraising: 13 Tips You Won’t Get on Twitter

The interwebs will give entrepreneurs a lot of advice when it comes to raising money, but much of this literature is written by investors rather than founders, and some popular resources are from a decade ago. My cofounder (Eric Lu) and I raised a $1.7M seed round for our