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Video Strategy

What Role Will Creators Play in the Future of B2B Marketing?

What Role Will Creators Play in the Future of B2B Marketing?

A decade ago, the "creator" was synonymous with influencer. Now, every desk worker is in some ways a creator. Here's my prediction on how the "Creator GTM" and how it impacts B2B marketing strategy

Illustration that shows a treadmill in the shape of the infinity symbol.

How to Escape the Content Treadmill with a Smart Repurposing Strategy

Feeling stuck on the content treadmill? You're not alone. Repurposing can help you free up space, but you have to repurpose content the right way. Here's how.

4 Reasons Video Continues to Be a Top Marketing Trend

4 Reasons Video Continues to Be a Top Marketing Trend

Why is video such a popular marketing "trend" year after year? We unpack the current conditions making video such a powerful marketing channel plus make a prediction for the future of video marketing.

5 Predictions About the Future of B2B Content Marketing

5 Predictions About the Future of B2B Content Marketing

We interviewed the former Director of Content at Intercom to unpack the data from a recent OGM report about the future of B2B Content Marketing. Here are his predictions and insights for your next strategy planning session.

How to Build a B2B Video Marketing Strategy (Plus and Inside Look at Our Own Video Strategy)

How to Build a B2B Video Marketing Strategy (Plus and Inside Look at Our Own Video Strategy)

Should your brand have a video marketing strategy? Take an inside look at Kapwing's own B2B video strategy and how we use video to support our overall content marketing and business goals.

The 3 Fears that Stop Marketers from Creating Video

The 3 Fears that Stop Marketers from Creating Video

We know that video is a crucial medium for brands right now, so why aren't more marketers making video? We address the three most common fears stopping marketers today from making video, plus provide tips for how to surmount them.

How to Grow Your Business with Thought Leadership

How to Grow Your Business with Thought Leadership

Thought leadership gets a bit of a bad rap, but done correctly, it can earn better-fit customers for your business and increase retention rates. Today, we break down how with our 3-part thought leadership framework.