10 High-ROI Ways to Repurpose Video Content (Plus Workflows and Examples)
There are literally dozens of ways to repurpose video content. But which ones offer the highest ROI?
Gregory Ciotti
12 Marketing Videos that Prove B2B is Not Boring
We've rounded up a collection of creative and eye-catching B2B marketing videos we're sure you haven't seen before.
The 10 Content Marketing Trends That Will Shape 2024
When the dust settles on 2024, we believe these are the trends in content marketing that will have the most impact.
What Role Will Creators Play in the Future of B2B Marketing?
Everywhere content marketers go to chat and exchange ideas, there's one big topic being discussed now: What role will creators play in the future of B2B content marketing?
The answer is both nuanced—and uncertain! At Kapwing, we believe B2B brands will start to use creators in their
How to Escape the Content Treadmill with a Smart Repurposing Strategy
Feeling stuck on the content treadmill? You're not alone. Repurposing can help you free up space, but you have to repurpose content the right way. Here's how.
4 Reasons Video Continues to Be a Top Marketing Trend
Why is video such a popular marketing "trend" year after year? We unpack the current conditions making video such a powerful marketing channel plus make a prediction for the future of video marketing.
Shining a Light on Dark Social: What Is It and How to Measure It?
Hard to track channels, like native social media posts and community chatter, often have huge impact on your awareness and conversion goals — even if they don't show up in your reporting dashboards. Learn about dark social, why it matters, and how to measure it.
