My cofounder and I recently decided against building an email sign in flow for our users. Our website, Kapwing, relies entirely on Google and Facebook OAuth. In my opinion, too many startups unnecessarily build email sign in into their MVP. Although every product has different requirements, I think that, in

Product Hunt [https://www.producthunt.com/] has been an amazing launch platform for our image and video editing startup, Kapwing [https://www.kapwing.com]. We got to >300K monthly-active users last year with little marketing spend due partially to Product Hunt exposure. In this article, I’ll describe how

How do you organize your startup’s website? It depends on the stage your company is in. We have redesigned our landing page more than seven times since launching in September 2017, and we’re about to do another. I wanted to share takeaways from my startup journey for other

November 27, 2018 -- Today, Wistia and Kapwing publish a co-authored report on “Video Usage At Startups” [https://wistia.com/learn/marketing/video-usage-at-startups]. In the last several months, Kapwing surveyed 132 startup founders about their use of video for business purposes and partnered with Wistia to publish the insights. The