How We Consistently Write Trending Content Trend Content Marketing has helped us scale our business to millions of users and hundreds of thousands of MRR. This article shares how we have scaled our approach to trending content
How to Grow a SaaS Startup on YouTube: Learnings from Year 1 How does a startup get to their first 1000 YouTube subscribers and leverage YouTube to grow a SaaS business? In this article, I share our journey for other founders considering YouTube as an organic growth channel for their startup.
Seed Fundraising: 13 Tips You Won’t Get on Twitter The interwebs will give entrepreneurs a lot of advice when it comes to raising money, but much of this literature is written by investors rather than founders, and some popular resources are from a decade ago. My cofounder (Eric Lu) and I raised a $1.7M seed round for our
How To Know When Your Startup is Failing In 2017, I left Google to work with a friend and former co-worker on a startup idea. We named [https://www.kapwing.com/blog/why-we-chose-an-onomatopoeia/] the company Hot Barber and bought the domain hotbarber.com. For two and a half months, we worked long hours to get the business off
Do Product Managers From Google Make Bad Startup Founders? My cofounder and I both worked at Google for two years as Associate Product Managers. Then, we started a content creation website called Kapwing [https://www.kapwing.com] together. When raising Kapwing’s Series A, I got the opportunity to pitch to Keith Rabois, a GP at Founders Fund. He
Security Hole in Heroku's Mailing Service Heroku recently exposed our private database information because of a serious security vulnerability in their email service. I wanted to share this security hole with other developers and Heroku customers who might be affected. We’ve generally had a great experience with Heroku and have been customers since we started
Introducing Studio 2.0 by Kapwing Enable your team or organization with simple, collaborative multimedia software. Work together in shared digital workspaces to get more work done faster. Make images, videos, and GIFs that are high-quality and up-to-date. Perfect for media teams, marketing orgs, schools, and more.