Collaboration Software Enables Content Marketing Teams to Work Together (From Home!)

You got familiar with real-time web collaboration with Google Docs. Now, Kapwing is releasing Studio 2.0 and Collaborative Workspaces to bring video creation up-to-date. Your team can create, edit, store, and organize videos together at any time and in any place.

Collaboration Software Enables Content Marketing Teams to Work Together (From Home!)

In 2020, it's never been more important to enable content marketing teams to collaborate on content creation. Due to the coronavirus pandemic, most professionals are working from home, but at the same time there's never been a bigger opportunity to share content online. Social media is bigger than ever, so effective content can capture consumer attention and promote their business with quality photos and videos.

Even before the pandemic forced us all into social distance, many teams are familiar with the struggles of remote collaboration. You might hire a virtual assistant or social media manager for post-production video editor. Someone gets sick, has to take care of a family member, has a long train delay, or is working from a different time zone.

Collaborative products like Google Docs, Sheets, Airtable, Zapier, and Figma, have helped content creators stay in sync in tight situations on documents, spreadsheets, emails, or design projects. Video projects, on the other hand, remain a sore spot for the hurried content team. You probably recognize the headaches of offline video collaboration:

  • Emails containing Drive and DropBox links to files called "FINAL_final_Video13_v4.mp4."
  • Rushed uploads and downloads to make a single trim, fix a single typo, convert a single file.
  • Social media teams accidentally uploading the wrong edit.
  • Overtime hours huddled around a single laptop containing the software your team needs.
  • Dozens of gigabytes of storage crowded with several versions of the same project.
A GIF showing new members joining a Kapwing Collaborative Workspace.
It's never been easier for your content team to grow and create together.

That's why we updated our Studio to solve this problem. Kapwing now supports real-time video collaboration and collaborative cloud-based workspaces for creative teams to store and organize their video & multimedia content. No more sending drafts back and forth; no more compiling clips offline and arduously uploading them to online storage sites; no more needing everyone in the same place at the same time. You can access the latest version of shared projects and edit them without needing to worry about conflicts. Kapwing saves all changes so that peers can view and download the most recent version or make a copy.

Kapwing's Studio is a creative team's new office.

Real-Time Collaboration:

Every time you create a new project in your shared Workspace, every member of your group can automatically edit your project in the Kapwing Studio at the same time. Every change made by a member will appear instantaneously on collaborators’ screens. And by simply clicking "Share" in the Studio, you can send a link to anybody else who needs to edit the project, without giving them access to your full Workspace – your sharing is completely under your control.

A GIF showcasing real-time Studio collaboration.
Stay up-to-date with your team's edits as they occur. 

If you need to finish something with a hard deadline, work from home, or collaborate efficiently with remote creators, each member of your group can make their own edits on the same video project, without having to send each file to one person, or send different versions of the same file from person to person. And the entire editing process can be completed using auto-saved drafts before the project is ever published or downloaded, so only one version of the project needs to take up space on your computer and in your Workspace!

File-Level Collaboration:

File-level collaboration is like a streamlined digital drive integrated fully with your editing software. The projects, assets, uploaded files, and drafts are all held in the same digital Workspace where everybody on your team can access them at any time.

The Workspace’s is an invaluable tool for projects that require the work of several creators and allows for streamlined iteration of custom content templates. For any content series, you and your team can make a customizable template with placeholder captions, titles, animations, watermarks, and introductions, then make copies for each episode in a content series. This allows a brand to maintain visual consistency in a content series as the original template remains in your Workspace.

A screenshot showing an editable content template in the Kapwing Studio.
Custom templates can be shared & edited in real time, for easy content iteration.

The free version of Kapwing’s Workspace is a top-level tool for casual creators, but the Pro Workspace is designed to serve professional content teams best. For example, if you’re working on longer-term content projects, your Pro Workspace comes with permanent cloud storage for all your files, while the free version only stores your files for seven days. So if you want to use your content templates for continual iteration, upgrading your Workspace will give you top-level content storage.

If your team needs to work with exceptionally large or high-quality files, your Pro subscription also allows you to upload files as large as 1GB. And for long-form video content like this, Kapwing's SRT generator is especially useful. Your Pro subscription  allows you to download the SRT files from your subtitled videos, so it's easy to make full transcripts for enhanced accessibility to foreign-language audiences.

Screenshots demonstrating how to send and accept shared Workspace invitations.
You can send and accept Workspace invitations in just a few clicks.

Our content team at Kapwing is already benefitting tremendously from our Collaborative Workspaces and real-time collaboration features, and we’re confident that your team will, too. Stay up-to-date with Kapwing’s product updates, tutorials, and insights by subscribing to our Resources library, where we’re constantly showing our users new & exciting ways to get the most out of Kapwing. Follow us on social media @KapwingApp to hear more about our product, our team, and our vision.

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