Content Cleanup: How We Acquired 100k Users on Search by Updating Old Content
In the first quarter of 2021, we ran 7 experiments on content maintenance to measure the ROI of refreshing old SEO content. Here's everything we learned.
Experiments
Green Screen in the Browser With HTML Canvas
Kapwing's Studio now supports chroma key-based background removal, also known as
green screen editing. This allows users to upload green screen videos, remove
the green background, and replace it with whatever they choose.
Kapwing Creators can now composite people and objects onto background images and
videos without having
Cloud costs aren't actually dropping dramatically
Since starting work on Kapwing [https://www.kapwing.com], I’ve noticed a lot of
buzz in the Silicon Valley about cloud costs "dropping dramatically."
Entrepreneurs, VCs, and the media write about this trend, claiming that it’s
enabled a new wave of startups in fields like artificial
We let users skip our paywall if they wrote an apology - here's what happened
We added a paywall to Kapwing [https://www.kapwing.com/], our video editing
startup, two weeks ago. But to help ease the transition, we allowed users to
skip the paywall if they wrote an good reason for why they couldn't pay.
In this post, I'll share
