Meet your target audience on the platform they spend most of their time on. Start growing your online presence by repurposing videos easily with Kapwing.
Never miss opportunities because of a lack of video content again. Creating and repurposing videos is 10x faster with Kapwing. Time to get in front of your target audience wherever they spend the most time.
Accelerate your creative process by automating the most tedious edits you would have to make otherwise. With Kapwing, you have multiple preset formats for YouTube, Instagram, TikTok, and LinkedIn to automatically fit your video to the appropriate aspect ratio. Let Kapwing be your content’s personal tailor.
Upload your video to Kapwing directly from your phone or computer. You can also paste the URL to your video, if your video is already living on social media like YouTube, Twitter, or Reddit.
Export your project and share your repurposed video across the Internet. Kapwing also has options to post directly to Facebook, Twitter, and TikTok once you’ve exported your video.
Save time and effort from starting a new video and create shorter clips out of existing videos to post to social channels. Each platform holds a different key to a successful marketing strategy—open the doors to increased engagement.
Take one YouTube video and create short clips for YouTube Shorts, Instagram Reels, Instagram Stories, TikTok, or Linkedin. All you need is one full video, and you have upwards of 100 pieces of content. Start getting in front of your target audience on social media platforms they spend most of their time.
With Kapwing’s preset canvas sizes for social media, you get to focus on sharing more content and connecting with your network. Gain more traction on your social media presence by repurposing your video content for podcast episodes, guest posts, or YouTube videos. The list goes on.
Repurposing your own content enables you to reach a wider audience, meet your existing following on their favorite apps, and strengthen your online presence. Repurposing content for social media is the best way to, not only gain more visibility for your personal brand, but also for providing value to your audience. This gives you more of a chance to gain more viewers that stay longer and turn into long-term followers.
To repurpose content, creators will need to understand the requirements and specifications for each channel plus think about how the audience on that social media platform differs from their following on other platforms. In general, it’s useful to start with one head piece of content, then clip it down and resize it into clips for other short-form video channels. We recommend choosing one platform as your primary community and driving traffic to that community from other networks.
Here are a few ideas to turn video content into: video ads, a blog post, educational videos, customer testimonials, teasing a podcast episode—all without sacrificing some of your marketing budget. A great tool to repurpose social media content is the online video editor, Kapwing. Kapwing has multiple presets for social media size and dimensions including Instagram Reels, YouTube Shorts, LinkedIn Videos, and many more. You can use Kapwing directly in your web browser, so you can repurpose social media content on your phone or computer. This works on iOS, Android, MacOS, Windows, etc.
Content recycling (or content repurposing) is a practice that involves taking existing content and transforming its components (idea, text, image) into other pieces of content that fit properly to its corresponding platform. An example of recycled content is turning a podcast into a blog post or turning a blog post into an infographic. This makes it easier for others to share your content, giving you more visibility on your work.
Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.