Podcasts have enjoyed their highest popularity ever over the past two years – in 2021, over 40% of people in the US have listened to a podcast in the last month. If you’re not a podcast listener yet, there’s never been a better time to start.
Podcasts extend far beyond the genres of news, politics, and documentaries, though, and podcasts on all topics have been thriving like never before. For the booming industry of video creation, from YouTube and social media to video marketing and filmmaking, I’ll give you a rundown of the top 10 to add to your rotation:
- Women of YouTube
- The Cutting Room
- Engage Video Marketing
- The Vergecast
- Moviola Filmmakers Podcast
- Video Creators
- Waveform: The MKBHD Podcast
- YouTube Creators Hub
- The For You Podcast
TubeTalk is the premiere podcast for YouTuber growth and strategy. You’ll find episodes featuring plenty of recognizable names, all experienced with growth, marketing, and social media strategy.
For casual video creators and those focused on creative growth, there are more entertaining and targeted podcasts on this list. But if you’re dedicated to growing your own YouTube channel, especially if you’d like to make it your full-time job, you’ll gain lots of valuable insight from TubeTalk.
Women of YouTube is a podcast run by Desiree Martinez, a dedicated YouTuber who focuses on social media and content marketing in her YouTube channel All-In-One Social Media. The Women of YouTube podcast is a much more focused project, featuring a different female YouTuber in every episode, with topics ranging from career development and mental health to video editing and live streaming.
It’s one of the best YouTube-focused podcasts out there, and YouTubers of all genders should give it a listen. It has bits of all the best YouTube podcasts on this list, with practical business insight, personal storytelling, creative inspiration, and creator lifestyle advice.
The Cutting Room is a consistent, professional show focused on video editing in film and television. You’ll hear from top video editors from A-list productions, most likely from some shows and movies you’ve watched yourself.
The Cutting Room is most relevant to creators who are deeply involved in professional video editing or who want to build a career in film or television. But it’s always fascinating to learn from the best, especially since many of the guests on The Cutting Room have years more experience than any YouTuber out there. Check out an episode covering a movie or show that you love, and see what you can learn.
Ben Amos has over 15 years of experience in media and film, from leading an online advertising agency to founding an IRL vlog studio, and it shows in the Engage Video Marketing podcast. If you’re involved in video marketing at any level, this is a great podcast from which to learn and draw inspiration.
Most episodes bring on an expert guest in various fields, covering everything from on-screen confidence to high-level marketing strategy for video creators. It’s a treasure trove of information, with over 200 episodes, released on a nearly weekly basis.
It’s quite a bit different from other podcasts on this list, but the Vergecast is a leader in the crowded field of tech podcasts, especially those who are interested in consumer tech related to video creation. They cover some topics that may only be useful if you’re deeply involved in the tech industry, but their scope is far broader than the typical Silicon Valley focus of top tech podcasts.
The Vergecast covers a lot of ground, but creator tech and social video platform news always features prominently in their coverage. You may not find something related to video creation in every episode, but this podcast is the best way to stay up to date with new trends in the video creator world.
This podcast is a must-listen if you’re interested in hard-boiled, professional industry experience in video editing for film and television. They’ll mix up the formula with directors, executives, and product designers, but the core of the show is dedicated to blockbuster film production and cutting-edge VFX techniques.
For casual or social video creators, this may not be the most relevant podcast for your own projects, but it’s broad and engaging enough that it will be enriching to all video creators, no matter the industry. And, like The Cutting Room, if you’re interested in editing large projects, or getting into professional film or TV production, there aren't many better podcasts to get you inspired.
This is the podcast arm of the Video Creators YouTube channel, a popular and long-standing project by Tim Schmoyer. It features wide-ranging tips, best practices, and under-rated strategies for YouTube channel growth and sustained success, from specifics about analytics to lifestyle tips for motivation.
Like TubeTalk, you’ll find tons of useful, effective advice directly from experienced YouTube creators. Similarly, you probably won’t find as much creative inspiration or narrative entertainment as you may in some of the other podcasts on this list.
Like the Vergecast, Waveform isn’t really a video creation podcast (gasp), but it has significant overlap with the online video creation space, the main video platforms, companies connected with digital video, and tech hardware central to digital video creation.
Unsurprisingly, you’ll find major headliners like MrBeast and Mark Zuckerberg on MKBHD’s podcast, but most of the episodes feature Marques Brownlee and Andrew Manganelli going over new developments in the tech world, testing new products and features, discussing hot topics involving social platforms and the creator economy. It’s not focused on video, but most of what you’ll learn will be able to help you as a creator in one way or another.
Whether you’re just getting started on YouTube, rebranding your content, or growing an established channel, the YouTube Creators Hub podcast will have plenty of content to help you with what you need.
Each episode features a YouTube creator with loads of personal experience, industry tips, and valuable anecdotes, but the creators’ own content areas range from ASMR YouTubers to HVAC maintenance and repair. If you are looking for general ways to improve as a small YouTube creator, there’s no better podcast, but for higher-level insight, you may want to look elsewhere.
I couldn’t complete this list without addressing the hottest platform for video creators in 2021: TikTok. Naturally, there aren’t quite as many established podcasts on TikTok as there are for more long-standing parts of the video creation industry, but The For You podcast is a clear standout.
It’s hosted by Brittney Broski, aka “Kombucha Girl,” and features A-list TikTokers like Josh Richards, Abby Roberts, Loren Gray, and even Bill Nye. This podcast mixes fun, viral creators with real-life advice, experiences, and personal narratives in a much longer form than TikTok allows.
Podcasts can facilitate self-guided learning tremendously well in 2021, and the booming podcast landscape means there are opportunities for you to learn about nearly anything. I hope this list helps you find the best podcast resources out there for video creators, whether you're getting started in a television career or trying to grow your new TikTok account.
If you're interested in more tips and tutorials on creating great video content in 2021, check out the Kapwing YouTube channel or read through some related articles on podcasting: