Facebook has 2.45 BILLION monthly active users and now videos account for 11% of all Facebook posts. Buffer did a study that found that square videos got 35% more views than landscape videos and it has also been found that users watch 85% of videos without sound. Yet there's still millions of hours of video on Facebook without these crucial edits, and some that we'd like to add edits to. In this tutorial I'm going to show you to how import, edit and export any video from Facebook as an Mp4 for FREE. I'm going to use a video from GaryVee for this example.


  1. Copy Facebook Video URL
  2. Make Edits in Kapwing
  3. Export as Mp4!

1. Copy Facebook Video URL

You can find the video url in the browser, copy it and paste it over in the Kapwing Studio. Alternatively, you can also copy the link by clicking the three dots in the bottom right corner of Facebook's video player, click "copy link."

2. Make Edits in Kapwing

According to the research I noted earlier, videos should be published as a square with subtitles for optimal engagement, so I'm going to edit this video to reflect just that. If you don't want to make these edits, you can skip to the next step. To change the canvas size, click the proportions on the right sidebar. I made this one 1:1 (square) which will also allow me to post to platforms like Instagram without cutting off any of the video. To add subtitles, click 'subtitles' on the top bar and give the auto-generated subtitles a try. You can customize your subtitles with fonts, emojis and colors! You can also make other super easy edits in the Studio, try overlaying a gif or adding audio to make your content more engaging.

3. Export as Mp4

Now that your video is ready, make sure you're ready to export. Click the settings and make sure you're exporting as default (Mp4), but you also have the chance to export as a GIF. Hit the big red export button at the top right and Kapwing will start the process for FREE!

Kapwing makes all sorts of super simple content editing tools, and all for free! Check some other tutorials out:

Thanks for reading!

Devan Sood