Promote a product, service, event, or brand with video content and ads

December 17, 2018

How to Make a Facebook Cover Video

The Cover spot on a business’s Facebook page give the viewer a first impression of the brand, product, or service. This post has the tutorial, examples, and the free online tools you need to prepare your video for the Facebook Cover area.

December 15, 2018

Why Kapwing is the Best Video Editing Software For Beginners

There are lots of video editing options out there on the market, each with its own tradeoffs and price-tag. In this article, I want to describe why I think Kapwing is the best video editing software for beginners and people making videos for the first time.

December 14, 2018

How to Get Your First Instagram Sponsorship

On Instagram, you do not need to have millions of followers to get your first brand sponsorship. I spoke with motorcycle culture micro-influencer Tasha Paz to find out how to get your first instagram sponsorship as a microinfluencer.

December 13, 2018

How to Add Background Music to a Video

Background music can change the tempo and vibe of a video. If a video has no sound or an uninteresting soundtrack, a song in the background adds energy. Background music can also help tie together a montage since it unifies the clips on a single beat. In this article, I’ll explain how to add background music to your video using a free, online tool called Kapwing.

December 6, 2018

Video Ideas: How to Easily Create a Whiteboard Animation

You don’t need fancy equipment or software to create a whiteboard animation so it’s a perfect project for amateur movie makers. In this article I will show you how to easily create a whiteboard animation from start to finish.

December 4, 2018

“So You Want Me to Talk About Your Product?”: Tips for Tech Startups Reaching Out to Influencers

In this article, I want to share my experience with brands seeking sponsorships. If you’re a startup looking to raise brand awareness or generate leads through influencer partnerships, here are some tips about what works and doesn’t when reaching out to bloggers or influencers.

December 1, 2018

Adding a Custom Cover to an Instagram Video

Tutorial on adding a custom cover thumbnail to an Instagram video

November 30, 2018

Add Frame/Border to Instagram Video with Templates

White borders have become a popular trend on Instagram feeds, but getting creative with a variety of borders is also a great way to unify or diversify your feed. In this article, I will show you how to use Kapwing’s Instagram Border Templates in 3 easy steps.

November 28, 2018

5 Important Video Trends You Should Follow in 2019

New marketing trends come in every shape and size, for every type of content and platform. Sometimes it can be hard to know which are new trends you need to follow and which will be gone by the end of next… Continue Reading →

November 27, 2018

Make Side By Side Video

It can be really difficult to perform the simple task of putting videos side by side with industry standard software like iMovie or Adobe and it’s tough to find the right app to download. In this article I will show you how to easily create your own side by side video online, for any purpose.

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