Category

Marketing

Promote a product, service, event, or brand with video content and ads

April 17, 2019

How to Start your Own Social Media Marketing Agency

How do you start your own social media agency? In this interview, entrepreneur Iza Erskine shares how she went from social media manager to founding her own agency, Keeping It Social.

April 17, 2019

How to Edit an SRT File

A .SRT file (short for “SubRip subtitle”) is a common format for sharing video subtitles, but the files can be difficult to edit.Whatever the problem is, it’s important to correct the text and timings of your subtitles before adding them to your video to avoid confusing viewers. In this article, I’lll explain how to edit an SRT file using a free Captions Editor called Kapwing.

March 24, 2019

How to Repurpose YouTube Videos for Instagram

In this tutorial, I want to describe a common question that I heard throughout SMMW19: how to repurpose your YouTube videos for Instagram, Twitter, LinkedIn, and Facebook by making short, “meme style” square posts. These short videos have white padding, a custom title above the video, and captions below it. Save time with this free tool called Kapwing.

March 20, 2019

10 Reasons to Start Making Videos for Your Business

For any startup, content is king. Communicating an identity, personality, and story to your audience can benefit a new business tremendously across many dimensions. In this article, I’ll describe why video content has become a leading medium among digital marketers.

March 20, 2019

How to Add Custom Fonts to your Instagram Story

But if you have a brand font and want to stay consistent with your visual styling, you’ll need to use an image or video editor to insert custom font into your Story. In this post, I’ll describe how you can add text with custom font to your Instagram Story using a free online tool called Kapwing. Kapwing’s digital Studio has a font library with hundreds of options so that you don’t have to use a basic, off-brand font. It includes all of the Google Fonts plus a selection of international characters so that you can find your go-to style.

March 15, 2019

Best Meme Maker for Instagram (2019)

It’s 2019, and memes are EVERYWHERE on Instagram. Some of the dankest, most prolific meme accounts have tens of millions of followers, and many popular accounts are run by people in high school and college. But if you’re starting a new meme channel or growing your channel, you need a meme maker tool to help you make memes quickly. In this article, I’ll describe how to make memes for Instagram using a free online tool called Kapwing.

March 14, 2019

How to Create a Video Review

Do you have opinions on things that you want to share with the world? I do, so I’m sure you do too. In this article, I’ll show you how to create an unboxing and review video of your favorite (or least favorite) things.

March 13, 2019

Video Marketing for Quantitative Marketers

Video ads have become mainstream in online advertising. Many of the more traditional online marketers struggle with creating this video content. In this article, I’ll give the perspective of a quantitative marketer on how to approach video marketing, an increasingly important acquisition medium.

March 9, 2019

6 Types of Video Content That Generate the Most Engagement on Social Media

So which is the best video format for generating the most engagement on sites like Facebook, Twitter, and Instagram? In my opinion, there isn’t one “right format” to meet your needs. There are six.

March 1, 2019

GIF Resizer: Crop animated GIF online

Sometimes there’s a particular part of a GIF you want to highlight or crop out. In this article I’ll show you how to resize GIFS in 3 easy steps: Upload GIF, Resize your GIF, Finish and share

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