Have you ever wanted to add labels that follow characters in videos, add humor to memes, or censor people or objects in videos? You can do this and so much more with the Pinning feature in Kapwing, one of the first online motion tracking video editors. Pinning is currently in beta and we hope to continue improving it over time. In this tutorial, we'll explain what Pinning is and how to use the feature to expand your video editing toolkit.

What is Pinning?

Our Pinning feature helps you pin static elements like text and images onto moving objects in videos using motion tracking technology.

How can I get to Pinning?

  1. Add a video layer and a static layer, like a text box, image, or shape, to a new project.
  2. Select the video layer
  3. Navigate to the "Effects" tab on the right sidebar
  4. Find the "Pin Layer (beta)" button located under Video Effects

How do you use Pinning?

1. Create a new project in Kapwing and upload a video or find one in the Videos tab that has a moving object. This feature works best if the object is obvious and distinct like in the example below.

2. Add a static layer to the project. This can be a text layer, image, or shape. The feature won’t be accessible if there is no static layer to pin to the video.

3. Adjust the appearance of the static layer to your liking – after it’s pinned to the video, it can only be edited if you unpin the layer.

4. Select the video and go to the “Effects” tab on the right side. Under the “Video Effects” header, click the “Pin Layer (beta)” button

The Pinning modal will appear. On the right side of the modal it will tell you if it detects any objects in the video are pinnable.

5. Drag a static layer from the right sidebar in the modal to an object in the video preview. Once it’s pinned, you can move the static layer to where you want it to show up on the canvas and watch the preview. Click “Pin Layer to Video” when you’re ready.

If it says “No potential pinning objects detected”, try playing through the video to see if this changes and a pinnable object appears in the frame. If it still says no objects detected, try a different video. This video below is an example of a video that has no pinnable objects detected.

If you want to adjust which layer is pinned, the location of the static layer on screen, or make other changes, use the buttons on the right menu in the “Effects” tab called “Remove Pin” or “Change Pin”.

6. Add any other edits and Export the video once you’re done with the whole project. After that, you can download the file or share with others through the URL.


Looking for more help?

Check our Release Notes for tutorials on how to use the latest Kapwing features!