Reach more people with your content

Join over 10 million modern creators who trust Kapwing to create, edit, and grow their content on every channel.

Tailor your video for every channel

Making one video is hard enough. But today, your content needs to live on every platform, whether it's YouTube, Instagram, Tiktok, or more.

As creators ourselves, we grew frustrated keeping up with every format for each social media channel. So we built Kapwing, an online video editor equipped with intuitive smart tools that help you repurpose your content and empower you as a modern creator.

Think of Kapwing as the personal tailor for your content, making each piece fit for every platform so you can expand your reach, build up your brand, and strengthen your community. Now you're ready.

Kit and Bob, the Kapwing kittens
Increase your reach, not your workload
Kapwing's modern editing tools make it easy to create and optimize content for all your social media platforms. Record, find assets, edit, and repurpose content all in one place. Access your projects from anywhere, on any device.
Start Editing Videos
Your video + our powerful platform = endless content
Repurpose your content instead of reinventing it. Simply record once, use our resizer to optimize for socials, then publish everywhere.
Make Something Awesome
Collaborate seamlessly
Great content is made together. With Kapwing, you can create, review, share assets, and give feedback on content in one streamlined process. Everyone is always on the same page.
Work Together
Engaging content made easy
Edit 10x faster with our smart editing tools that automate content creation. Our AI will help you generate subtitles, remove silences from video footage, and erase image backgrounds. Use hundreds of templates and copyright-free videos, photos, and music to level up your content instantly. Or optimize videos for social media with overlays like GIFs, audio waveforms, and progress bars.
Get Inspired
We're creators too
Kapwing was created by creators, for creators. We were frustrated with how hard it was to make social media content with traditional editors, so we decided to build tools that would empower everyone to create. We've grown a community of tens of thousands of creators across social media with our content, and our tools are used by millions of creators and teams every month. Check us out on YouTube, TikTok, Instagram, and Twitter.
Connect With Us
Our teammate Em works on Kapwing
Trusted by millions of creators all over the world
Headshot of Michael Trader
Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Michael Trader
Information Services Freelancer
Headshot of Dina Segovia
This tool should be in every social media account managers' bookmark list.
I use this daily to help with video editing. Even if you're a pro video editor, their is no need to be spending hours trying to get the format correct. Kapwing does the hard work for you.
Dina Segovia
Virtual Freelance Worker
Headshot of Kerry-lee Farla
By the far the most user friendly software to use.
As a housewife at home looking to start a Youtube channel for fun with absolutely zero editing experience, it was so easy for me to teach myself via their YouTube channel. It takes the tediousness out of editing and encourages creativity. As long as Kapwing is around, I will be using their software.
Kerry-lee Farla
Headshot of Gracie Peng
Kapwing is my secret weapon!
This is one of the most powerful, yet inexpensive and easy-to-use video editing software I've found. I blow my team away with how fast and efficiently I can edit and turnaround video projects.
Gracie Peng
Director of Content
Headshot of Martin James
Kapwing is king.
When I use this software, I feel all sorts of creative juices flowing because of how jam-packed with features the software really is. A very well-made product that will keep you enticed for hours.
Martin James
Video Editor
Headshot of Heidi Rae
Love this site.
As a English Foreign Language Teacher, this site helps me to quickly subtitle interesting videos that I can use in class. The students love the videos, and the subtitles really help them to learn new vocabulary as well as better understand and follow the video.
Heidi Rae
Headshot of Natasha Ball
Excellent subtitling features
[It] works perfectly for me. Have been using Kapwing for a year or so, and their automatic subtitle tool gets better and better every week, it's rare that I have to correct a word. Keep up the good work!
Natasha Ball
Headshot of Mitch Rawlings
Best online video service ever. And a miracle for deaf people.
[Subtitler] is able to autogenerate subtitles for video in almost any language. I'm deaf (or almost deaf, to be correct) and thanks to Kapwing I'm now able understand and react on videos from my friends :)
Mitch Rawlings
Information Services Freelancer
Whole Foods
UK Parliament
Louis Vuitton
Our teammates at Kapwing
We're hiring
We're a small team dedicated to making content creation more accessible. Join us to empower creators, make memes, and build cool technology.
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Let's get creating

Or, view all tools. Kapwing is free to use for teams of any size. We also offer paid plans with additional features, storage, and support.

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